"HaRENO Miracle Toothbrush Slim" Receives A Rating in "Toothbrush Category" of Magazine "LDK's" Feature "120 Great Drugstore Items"

The "HaRENO Miracle Toothbrush Slim," released by the oral care brand "HaRENO (Hareno)" developed by AbemaTV Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President: Susumu Fujita), has received a high rating of A in the toothbrush category of the special feature "120 Great Drugstore Items" in the magazine "LDK."

Publication Information

・ Publication Medium: "LDK July 2026 Issue"

・ Release Date: May 28, 2026 (Thu)

・ Project Name: "120 Great Drugstore Items"

・ Award Category: Toothbrush Category

Three Features of the Miracle Toothbrush

1 Unique pyramid shape that fits the gaps between teeth

The bristles in the center of the brush are cut into a pyramid shape. The cut head perfectly fits into any gap between teeth and removes dirt.

2 Two-tiered bristle structure: Double tufting & double cut

The brush is divided into two tiers with bristles of different lengths, tufted and cut. Dividing into two tiers allows for specialized brushing roles. A height difference of 1.9mm creates a difference in brushing.

3 Tapered processing

It covers the disadvantages of thick brushes that can damage teeth and thin brushes that have low durability and are difficult to remove dirt from, while also fitting snugly into the gaps and crevices of teeth to remove dirt.

【About the Miracle Toothbrush】

The "Miracle Toothbrush" that removes dirt just by tracing.

The pyramid-shaped brush, which has acquired patent technology*, removes hidden dirt in the "gaps between teeth" and the "boundary between teeth and gums." It is an innovative toothbrush that allows anyone to brush with fewer missed spots because it efficiently removes dirt just by tracing the gaps.

It has been highly praised by many dentists as a toothbrush that truly cleans, and is also handled in dental clinics.

* Patent 6692604

【About the Oral Care Brand "HaRENO (Hareno)"】

"Making the 100-Year Life Era Brighter"

In the 100-year life era, facing oral health issues such as cavities and periodontal disease will be an even more important habit than it is now. However, many people may have a negative impression of brushing their teeth, thinking of it as "a chore." Therefore, we aim to contribute to health in the 100-year life era by transforming daily oral care into a positive and enjoyable habit through a new oral care experience.

Changing oral care from "have to do" to "want to do," because "want to do" is the beginning of a brighter future.

<Official Website>: https://hareno100.jp/

<Official Instagram>: https://www.instagram.com/hareno100

<Official YouTube>: https://www.youtube.com/@hareno100

【Company Profile】

AbemaTV Co., Ltd.

Location: 40-1 Udagawa-cho, Shibuya-ku, Tokyo, Abema Towers

Representative: Susumu Fujita, President and Representative Director Business Activities: Video distribution business, etc.

URL: https://abematv.co.jp/