3rd 'THE KIMONO girl' Exclusive Model Contest Announced! Magazine to be Distributed to 200 Universities Nationwide.

Express yourself through Kimono — Your chance to shine with Japanese tradition.

'THE KIMONO girl,' a magazine promoting the charm of Kimono to Gen Z, is holding its long-awaited 3rd exclusive model contest!

This 3rd contest continues to allow participation from across the country via the live streaming app 'SHOWROOM.' Furthermore, the historic Kimono brand 'Kyoto Sagano-kan' participates as a partner, coloring the dream stage for the next generation of youth.

What is 'THE KIMONO girl'? A Kimono magazine launched in 2024, aiming to propose 'Kimono for our generation' to students and young people nationwide and breathe new life into tradition. The entire content — cover, back cover, and pages — is composed solely of exclusive models selected through this event. Approximately 10,000 copies are published and distributed to about 200 universities nationwide.

Past Achievement In the 2nd contest held in 2025, finalists chosen from about 3,000 entries appeared in the magazine, garnering significant attention.

Selection Benefits - Appointment as 'THE KIMONO girl' Vol.3 Exclusive Model (for 1 year) - Luxurious beauty benefits (Yukata sets, beauty appliances, beauty products, etc.)

Audition Schedule - Entry Period: April 25 (Sat) 18:00 to July 26 (Sun) 23:59 - Event Period: Scheduled for June to October 2026 - Shooting: Scheduled for late November - Publication: Scheduled for around February 2027

Eligibility - Females aged 16 to 29 - Must be able to participate in the shooting in mid-to-late November *Please check the official website for other details.

Entry Process 1. Add the official LINE account as a friend. 2. Submit the entry form according to the guidance. 3. The secretariat will contact those who pass the first selection.

Your expression of 'Japanese style' will color a new era. The next 'THE KIMONO girl' might be you.

Kyoto Sagano-kan (Kyosen Co., Ltd.) A historic kimono brand founded 125 years ago in Muromachi, Kyoto. It operates rental businesses for furisode (adult ceremonies) and hakama (graduations), mainly in urban areas of Kanto and Kansai. They produce 'Memory Creation Business,' from rental to dressing on the day of the ceremony and studio photography. They have supervised visual aspects and provided costumes since the launch of 'THE KIMONO girl.'

SHOWROOM Inc. Operating the live video streaming platform 'SHOWROOM' with a mission to 'Create a world where effort is fairly rewarded.' It creates a new viewing experience of enthusiastically supporting performers of various genres. As of the end of December 2025, cumulative downloads exceeded 10 million.

Management Organizer: THE KIMONO girl Secretariat (air works Co., Ltd.) air works Co., Ltd. Providing new experiences and emotions through the fusion of entertainment, real, and digital. They create new value in various genres and platforms with talented artists, talents, and creators.