From the Ancient Capital of Nara, ALHAMBRA Takes on the Challenge of Creating a 'Well-being City, Nara' Praying for Peace and Serenity

From the ancient capital of Nara, ALHAMBRA takes on the challenge of creating a 'Well-being City, Nara' that prays for peace and serenity.

#April Dream

This press release is a dream shared by a business that resonates with the April Dream project and aims to make April 1st a day full of dreams, a dream they will eventually fulfill.

Our company endorses April Dream, an initiative to make April 1st a day for sharing dreams.

This press release is the dream of 'ALHAMBRA'.

ALHAMBRA Inc. (Headquarters: Setagaya-ku, Tokyo; Branch: Nara City, Nara Prefecture, https://www.alhambrainc.com/) specializes in wellness, confronts the social issues visible from that field, and challenges itself towards their resolution.

The background for wanting to realize this dream

The progress of human activity due to economic development known as the Great Acceleration, population growth, and the evolution of science and technology have brought about various problems along with prosperity.

Climate change from global warming, destruction of the natural environment, dependence on fossil fuels, poverty, hunger, and conflict... Coupled with natural disasters and epidemics, the world is currently in a state of chaos.

Our company has been in the trading business for about 20 years.

In the fields of health & beauty and wellness, we have created various brands, products, experiences, and information.

Especially in the last 10 years or so, we have focused on Japanese health, beauty, and wellness, and have been involved in regional revitalization projects, such as creating environments and products that leverage local materials and historical and cultural backgrounds.

Within these activities, we are particularly focused on 'Nara Wellness'.

The ancient capital of Nara is the terminus of the Silk Road.

In the past, various things reached Nara via the continent, and it is the land where culture began.

The history of health and beauty culture, such as herbal medicine, medicinal herbs, aromatherapy, and bathing, also started here.

On the other hand, at that time, just like today, there were natural disasters and epidemics, and the world was in chaos.

It is said that the people of that time overcame the situation with medicinal herbs and prayer.

Now, once again, we hope this ancient wisdom can help people overcome the present.

ALHAMBRA's Initiatives

https://thera.jp/

THERA is MADE IN NARA, JAPAN