ALHAMBRA Takes on the Challenge of Creating a 'Well-being City, Nara' to Pray for Peace and Tranquility from the Ancient Capital

ALHAMBRA is taking on the challenge of transforming the ancient capital of Nara into a 'Well-being City' that prays for peace and tranquility. This press release is a dream shared as part of the April Dream project, where businesses express their aspirations for the future. ALHAMBRA (Headquarters: Setagaya-ku, Tokyo; Branch: Nara City, Nara Prefecture) specializes in wellness and addresses social issues through this lens. The company has spent 20 years in the trading business, creating various health, beauty, and wellness brands. Recently, it has focused on 'Nara Wellness,' utilizing the city's history as the end of the Silk Road, where herbal medicine and aromatherapy cultures began. By reviving these ancient traditions, ALHAMBRA aims to help people navigate modern chaos. Key initiatives include 'THERA,' a health and beauty brand made in Nara, and 'Shingan-in,' an experiential brand for self-discovery. Through these activities, the company hopes to preserve local culture and share it with future generations, contributing to global well-being.