AMATERAS Announces Two New Brands: 'MAISON AMATERAS' and 'WABI'

AMATERAS, which has focused on nightwear and lifestyle wear, has supported the daily lives of many women. Now, after 8 years, the company is launching two distinct brands to deepen the integration of Japanese aesthetics and spirituality into modern lifestyles for a global audience. MAISON AMATERAS is a lifestyle brand and select shop proposing 'Modern Japanese Luxury' by reinterpreting Japanese craftsmanship. It will also launch the 'In Craft Project' to preserve traditional crafts. WABI is a wellness wear brand that incorporates the virtues of Wabi-Sabi and Zen into daily life, focusing on self-reflection and inner balance. MAISON AMATERAS will launch on May 28, 2026, and WABI on June 4, 2026.