Tina Tamashiro Takes on Her First Jewelry Design Challenge: Launch Event for Collaboration Brand 'weamondz × Tina Tamashiro' with Major Korean Jewelry E-commerce Platform 'amondz'

amondz lab, operator of the major Korean jewelry e-commerce platform 'amondz', has launched the collaboration brand 'weamondz × Tina Tamashiro' with model and actor Tina Tamashiro. On Wednesday, May 20, 2026, a launch event was held at a five-day pop-up venue at MIYASHITA PARK.

Saeile Hue, CEO of amondz lab, visited from Korea to attend the event, where he presented an overview of the brand, plans for full-scale entry into the Japanese market, and the reasons for collaborating with Tamashiro. Tina Tamashiro, who serves as the designer and ambassador for the brand, also appeared in a black dress to speak about her first foray into jewelry design and the details behind the brand's creation.

Speaking about the brand, Tamashiro noted that she prioritized the feeling of 'not defining how things should be.' Her values of embracing ambiguity and individuality, even while working in the public eye from a young age, are reflected in the pieces. The revealed jewelry is simple yet offers versatility, perfect for layering and suitable for daily wear from work to dinner.

Saeile Hue, CEO of amondz lab, emphasized that amondz is a data-driven brand support infrastructure utilizing AI. Regarding the collaboration with Tamashiro, he noted that her unique sensibility and influence naturally aligned with amondz's expansion goals in Japan. The company intends to continue expanding the collection through ongoing, detailed collaborative meetings.