ANOWAN Inc. will renew the official e-commerce site for its wellness candle brand "ESSU" on Friday, June 12, 2026. The company will also launch its signature product, the "Mini Candle Set" (7 types, 4 candles per set, ¥3,520 including tax).
The candles are made solely from plant-derived soy wax and natural essential oils, with zero synthetic fragrances. They are offered in a "mini size" that can be used up in approximately 5-7 hours of burn time per 25g candle, making them easy to finish. This product was developed to allow customers to easily try out 7 different scents.
This product is also suitable for those who find it difficult to finish large candles or are looking for a product that can be used as a small gift.
On days when work brings sadness, on sleepless nights filled with anxiety or unease, or when you can't quite shake off a feeling in the morning ── the 7 scents are carefully blended to accompany the emotional fluctuations that everyone experiences.
Perfect for gifts. Treat yourself or give a gift to someone special.
Commitment to Materials ─ Zero Synthetic Fragrances, 100% Plant-Derived
ESSU's aroma candles are manufactured using only "plant-derived soy wax" and "natural essential oils."
No synthetic materials are used.
【Reason for Choosing Soy Wax】
It produces less soot and harmful substances, helping to keep indoor air clean.
Its low melting point allows the delicate fragrance of essential oils to gently spread throughout the space.
【Reason for Focusing on Natural Essential Oils】
Fragrance information is instantly transmitted through the sense of smell to the "limbic system," which is deeply connected to emotions, memory, autonomic nerves, and hormone secretion.
ESSU pursues blends that go beyond "good scent" to gently support the rhythms of the mind and body.
Fragrance Lineup: All 7 Types
Emotional Release
< Product Concept > Gently release unexpressed emotions.
A calming scent that blends the refreshing sweetness of bergamot, the soft herbs of clary sage, and the gentle woodiness of ho wood, to soothe the mind when emotions are turbulent.
Morning Reset
< Product Concept > A morning routine of scents to switch on your wakefulness.
A scent that blows away morning sluggishness and provides positive energy, by layering the gentle sweetness of sweet orange with the refreshing coolness of peppermint and the depth of patchouli.
Clean Mind
< Product Concept > Clear your thoughts and regain tranquility and focus.
The refreshing scent of eucalyptus and the clear herbal notes of rosemary spread, gently accompanied by the calm woody scent of hinoki. Like taking a deep breath in a forest, it clears the mind and head, making your thoughts crystal clear.
Velvet Night
< Product Concept > Gently close the day, relax your mind, and drift into peaceful sleep.
A calming scent that gently stills the mind and invites sleep, by layering the gentle, refreshing sweetness of bergamot with the calm floral notes of lavender and the deep, warm lingering scent of patchouli.
Forest Breath
< Product Concept > Release yourself as if taking a deep breath in a forest.
A scent that clears the mind as if you are forest bathing, by combining the refreshing and fresh aroma of lemon with the clear, crisp woody scent of cypress and the soft, warm woody notes of cedarwood.
Renew Glow
< Product Concept > Liberate yourself from the day's weight and ignite new vitality in your mind and body.
A scent that refreshes the mind and head, and invigorates you, by combining the refreshing and juicy aroma of grapefruit with the crisp herbal coolness of rosemary and the soft, deep resinous scent of frankincense.
Lunar Calm
< Product Concept >
Gently envelop yourself like moonlight.
A gentle scent that softly envelops the mind, by blending the sweet and fresh aroma of sweet orange with the calm herbal notes of clary sage and the floral, gentle scent of geranium.
Background of Brand Birth ─ Why ESSU Was Born
Work, housework, for others ── while living each day to the fullest, we often end up putting our own self-care on the back burner.
Feelings of unease or unexplained sadness.
Many people have experienced a time when they realized they had lost touch with their "true selves."
The name ESSU was born from "Essence of Yourself."
To gently awaken the "original voice and radiance of yourself" that has been buried by the hustle and bustle of daily life.
To deliver moments of quiet self-reflection through scent and light.
This is the unchanging wish at the core of ESSU.
Candles are also available for purchase.
Product Overview
Product Name: ESSU Mini Candle Set
Release Date: Friday, June 12, 2026
Contents / Price: 25g x 4 candles / ¥3,520 (including tax)
Burn Time: Approx. 5-7 hours per candle (Total approx. 20-28 hours)
How to Use: When lighting, straighten the wick and gently light from the base of the wick.
Self-care candles are also available.
・Product Name: ESSU Self-Care Candle
・Contents / Price: 150g / ¥5,280 (including tax)
・Burn Time: Approx. 40 hours
◼️ Official Brand Site
https://essu-store.com/
◼️ Official SNS
Instagram: https://www.instagram.com/essu_jp
Tiktok: https://www.tiktok.com/@essu_jp
Company Profile
Company Name: ANOWAN Inc.
Representative Director: Yukina Yamashita
Inquiries:
Email: [email protected]
Phone Number: 050-5893-6296
FACT BOX
- Source: PR TIMES
- Category: New Product