New 1-Day Colors from 'rom’u', the Colored Contact Lens Brand Featuring IVE's REI, Released Today! Available Sequentially at Don Quijote Stores Nationwide.

The colored contact lens brand 'rom’u', developed by ANW Co., Ltd., is releasing two new colors starting today, June 1, 2026, at PONPISH stores and Don Quijote locations nationwide. REI, who enjoys colored contacts as part of her fashion and shares their appeal daily, inspired the 'episode0' story, which captures the 'little special moments' that blend into daily life. The new colors are 'Glossy, Drowsy Gray' and 'Melting, Shimmering Brown.' To celebrate the launch at Don Quijote, a campaign is underway: customers who purchase two or more boxes of rom'u will receive a Don Quijote-exclusive 'REI Selfie Trading Card 4-Piece Set.' The brand concept is 'romantic + u (you),' born from the message to those who cannot stop being romantic. Each box contains 10 lenses and is priced at 1,705 yen (tax included). ANW entered the colored contact lens industry in 2016 and manages various brands, including rom’u, featuring REI as the model.