Shine born from transparency. The long-awaited new product from Catch Light Lens®︎ "OvE" is released for the first time in two years.

ANW Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Tadashi Shimizu; hereinafter referred to as ANW) will begin pre-sales of NS from the D2C contact lens brand "Catch Light Lens®︎ OvE" on the OvE official online store starting July 3, 2026 (Fri).

"Catch Light Lens®︎ OvE" is a brand jointly developed with hair and makeup artist Akemi Nakano.

"Catch Light Lens®" was born from Ms. Nakano's desire to express the "catch light" technique used in professional photo shoots with contact lenses. With a unique asymmetrical design that naturally incorporates light into the eyes, it creates striking eyes with a light color and transparency, as if light has just entered.

We are now releasing "NS" as our first new product in two years. While inheriting the nuance of the brand's signature popular lens "N," it adopts a deeper charcoal color. It blends naturally with the eyes and even imparts transparency to the skin.

OvE lenses, with their meticulously crafted colors and designs, bring light and moisture to adult eyes, beautifully enhancing each individual's inherent charm.

Please enjoy the new transparency and radiance proposed by OvE.

Official Brand Site: https://ove-official.jp/brand/

● NEW COLOR

◆NS

DIA: 14.0mm | Color Diameter: 12.6mm | BC: 8.7mm

Reduced size. Increased transparency.

A new proposal for captivating eyes.

Inheriting the nuance of the popular lens "N"

A deep charcoal color that blends naturally with the eyes.

Lenses that even bring transparency to the skin.

◆OvE Product Lineup

● LENS FEATURES

Features of Catch Light Lens®︎ OvE

Expresses the complex light entering the eyes with 3-4 tones!

With an asymmetrical design and colors for each tone expressing light,

it gives eyes transparency and radiance.

● OvE NS Release Commemoration

Official Brand Site: https://ove-official.jp/brand/

Special Campaign Site: https://ove-official.jp/ove-ns-202607/

The special site features a development interview article filled with Akemi Nakano's thoughts.

Furthermore, starting with this new product release, a podcast program delivering the "behind-the-scenes of production and the brand's appeal through audio" will be sequentially distributed.

● BRAND

Shine born from transparency.

Catch Light Lens OvE

Knowing the difficulty of being your true self,

and the joy of dressing up and enhancing yourself.

Subtly, not with excessive additions.

Lenses with meticulously considered colors and designs bring light and moisture to adult eyes,

making your unique charm shine vibrantly.

● Product Advisor Akemi Nakano Profile

Started her career as a freelance hair and makeup artist in 1985.

Continuously creates "faces that women aspire to" with solid techniques backed by broad knowledge and rich experience, and a sense that always looks ahead to the times.

While active as a hair and makeup artist, she also handles the development and supervision of cosmetics and beauty tools.

● Product Overview

Sales Name: Hydron 1 Day

General Name: Single-use vision correcting colored contact lens

Approval Number: 22900BZX00217000

Usage Period: 1-day disposable

Available Powers: 0.00, -0.50 to -6.00 (0.25 steps), -6.50 to -10.00 (0.50 steps)

Water Content: 38%

Manufacturer's Suggested Retail Price:

[Choose 6 types, trial set of 2 lenses per box] 2,930 yen (tax included)

[10 lenses per box] 1,628 yen (tax included)

Seller: ANW Inc.

Sales Channels

・OvE Official Online Store: https://ove-official.jp

・PONPISH Amazon Store: https://www.amazon.co.jp/dp/B07K16WLDN?th=1

・PONPISH Rakuten Ichiba Store: https://item.rakuten.co.jp/jpcontacts/ov1d10/

・PONPISH Yahoo! Shopping Store: https://store.shopping.yahoo.co.jp/colorpara/ov.html

・PONPISH Qoo10 Store: https://store.shopping.yahoo.co.jp/colorpara/ov.html

・PONPISH Shoplist Store: https://shop-list.com/women/ponpish/ov1d10/

・PONPISH ZOZOTOWN Store: https://zozo.jp/shop/ponpish/?p_scpid=32059

*Scheduled to be available sequentially

● Company Overview

Company Name: ANW Inc.

Representative Director: Tadashi Shimizu

Location: Azabudai Hills Mori JP Tower 27F, 1-3-1 Azabudai, Minato-ku, Tokyo

Business Activities: Wholesale and sales of medical devices, product planning, advertising planning

URL: https://anwjapan.com/

Since 2016, we have entered the colored contact lens industry, focusing on the planning and production of our own brands.

We offer a diverse range of brands, including "envie," which is highly popular in the Chinese market, "rom’u" with IVE's REI as the image model, "Qrsessed" with EVAN (HEESEUNG) as the image model, the D2C contact lens brand "OvE," "GROVI" produced by Michopa, "OH" produced by RIEHATA, "Mifée" produced by KIHO, and "Lillbon" with ME:I's RINON as the image model.

We are also expanding our business by focusing on the development of overseas brands, such as exclusively selling the Korean color contact lens brands "URIA" and "OOHA" in Japan.

Furthermore, we operate the group buying EC site "PONPISH," specializing in color contacts, and opened "envie GINZA," the first permanent standalone store for a domestic Japanese brand, developing our business broadly in both online and offline channels. While handling popular Korean brands, we have achieved services that provide high customer satisfaction, not limited to Japan.

● Contact Information

【For Media Inquiries】

ANW Inc. (Contact: Mogami)

TEL: 03-6407-1669 (Weekdays 10:00-19:00)

E-mail: [email protected]