Color Contact Lens Brand 'envie' Opens First Department Store Permanent Store 'envie OSAKA' at Daimaru Shinsaibashi on July 9

～Marking envie's first permanent department store location, the brand's second store in Japan and first in Kansai opens～

ANW Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Masashi Shimizu; hereinafter 'ANW'), the company behind the style contact lens brand 'envie (Anvi)', will open 'envie OSAKA,' its first permanent store in the Kansai region, on Thursday, July 9, 2026, on the 3rd floor of the South Building at Daimaru Shinsaibashi.

Since its launch in 2014, 'envie' has been consistently popular among adult women for its natural, beauty-enhancing designs and colors. Following the successful opening of the flagship store 'envie GINZA' in 2025, which attracted not only domestic customers but also many international visitors, ANW received numerous requests for a store in Osaka. Additionally, strong sales performance at existing retail locations in the Osaka area demonstrated high demand for the brand. In response, ANW is launching its first permanent department store location—envie OSAKA—as its second store in Japan and the first in Kansai. Located in the bustling Shinsaibashi district, a major destination for both domestic and international visitors, and within the premium environment of Daimaru department store, the new store will offer more customers the opportunity to experience the brand’s unique world and deliver a new level of brand engagement.

Responding to Customer Demand: Opening Kansai’s First Permanent Store

'envie OSAKA' is the brand’s second permanent store in Japan.

The brand has achieved strong sales through existing retail channels in the Osaka area, reflecting high customer support. Furthermore, the Ginza store received repeated requests from both domestic and international customers expressing a desire for a store in Osaka, which directly contributed to this new opening.

Additionally, Shinsaibashi is one of Kansai’s premier commercial districts, attracting visitors from around the world, making it an ideal location to serve as a hub for showcasing the brand’s appeal.

A Permanent Store Where Customers Can Experience the Brand World

Inside the store, the design and monochrome visuals reflect the brand concept of 'a poetic gaze,' immersing visitors in the envie universe.

The full product lineup will be available, along with a trial experience space where customers can try on lenses and select the perfect color for their eyes.

Exclusive to the Ginza and Osaka stores, an original fragrance inspired by the brand’s aesthetic will also be offered, allowing customers to experience envie’s unique world not only visually but also through scent.

The store also supports the global membership service 'PONPISH PASSPORT,' enabling customers to record lens colors they’ve tried in-store and review their purchase history, helping them consistently choose the ideal lens color over time.

Official Brand Website: https://envie-cl.com

Official Instagram: https://www.instagram.com/envie_jp/

Official Global Instagram: https://www.instagram.com/envie_global/

Official X: https://x.com/Envie_Official

Opening Commemoration: Limited-Time Gifts

To celebrate the opening, limited-edition gifts will be offered to customers who visit the store.

[Original Mirror]

Gifted to customers who purchase items totaling ¥5,500 or more (tax included)

※Offers are subject to change or termination without prior notice. Please understand in advance.

※While supplies last; ends when stock runs out

[Original Water]

Gifted to all customers who make a purchase

※Offers are subject to change or termination without prior notice. Please understand in advance.

※While supplies last; ends when stock runs out

STORE INFO

Store Name: envie OSAKA

Opening Date: Thursday, July 9, 2026

Location: 1-7-1 Shinsaibashisuji, Chuo-ku, Osaka City, Osaka Prefecture Daimaru Shinsaibashi, South Building, 3rd Floor

Business Hours: 12:00–20:00

About the Brand

Since its launch in 2014, envie has been recognized as a contact lens brand that supports adult women in expressing their natural beauty—effortlessly and authentically. The brand’s philosophy centers on lenses that allow women to express their personal and self-directed beauty without overexertion.

The brand name 'envie' comes from the French word for 'envy,' representing not just admiration, but the subtle emotional appeal and charm that draws people in.

Moving forward, envie will continue to deliver products and experiences that enhance the unique charm of each individual customer.

Company Overview

Company Name: ANW Co., Ltd.

CEO: Masashi Shimizu

Headquarters: 1-3-1 Azabudai, Minato-ku, Tokyo Mori JP Tower, Azabudai Hills, 27th Floor

Business Activities: Wholesale and retail of medical devices, product planning, advertising planning

URL: https://anwjapan.com/

Since entering the color contact lens industry in 2016, ANW has focused on planning and producing its own brands. The company manages a diverse portfolio, including 'envie (Anvi),' which is highly popular in the Chinese market; 'rom’u (Romyu)' featuring REI from IVE as brand ambassador; 'Qrsessed (Kurasesto)' with EVAN (HEESEUNG); the D2C contact lens brand 'OvE (Ovi)'; 'GROVI (Gurovi)' produced by MICHOPA; 'OH (O)' by RIEHATA; 'Mifée (Mifee)' by KIHO; and 'Lillbon (Rirubon)' featuring RINON from ME:I.

ANW also holds exclusive distribution rights in Japan for Korean contact lens brands 'URIA (Yuria)' and 'OOHA (Oha),' demonstrating its commitment to expanding international brand offerings.

Additionally, the company operates 'PONPISH (Ponpish),' an EC platform specialized in shared-purchase contact lenses, and opened 'envie GINZA,' the first standalone permanent store by a Japanese contact lens brand. Through both online and offline initiatives, ANW delivers high-satisfaction services, expanding its reach beyond Japan while also offering popular Korean brands.

Media Inquiries

ANW Co., Ltd. (Contact: Nakade)

TEL: 03-6407-1669 (Weekdays 10:00–19:00)

E-mail: [email protected]