Ocean Design Nagaoka Store Expands Exhibition Lot

AOZORA COMPANY announces that as of March 21, 2026, it has expanded the exhibition lot at its Ocean Design Nagaoka store in Nagaoka City, Niigata Prefecture, by contracting a new parking area. Through this initiative, the store aims to establish an exhibition capacity for approximately 50 additional vehicles, creating an environment where we can offer a wider lineup of cars to our local customers.

This expansion of the exhibition lot is a response to the growing demand for used cars in the Nagaoka area and its surrounding regions. The goal is to create a sales environment where customers can easily compare and consider vehicles from a more diverse range of price points, purposes, and models. By increasing the exhibition space through the new parking contract, we will provide more options, ranging from daily-use vehicles to those suitable for winter conditions.

[Nagaoka Store Exhibition Lot]

Background of the Expansion Nagaoka City is known as a region where preparation for winter snowfall is particularly important within Niigata Prefecture. According to the Japan Meteorological Agency's normal values, the total snowfall depth in Nagaoka is 197cm in January and 155cm in February, with average maximum snow depths of 70cm in January and 77cm in February. This creates regional characteristics where the importance of cars as a means of transportation during winter is extremely high. In fact, the Nagaoka City Comprehensive Transportation Strategy positions the car as an "indispensable means of transportation with a high share of private vehicle usage," highlighting the significant role cars play as a practical necessity for supporting local life.

On the other hand, against the backdrop of prolonged recent price hikes, the Cabinet Office's Economy Watchers Survey has indicated that consumers are tightening their purse strings due to a defensive mindset regarding their livelihoods. While there is a need to secure cars as essential transportation, the desire to minimize financial burden while choosing a vehicle is increasing. We believe it is crucial to create a sales floor that responds to these local realities.

With this expansion of the Nagaoka store's exhibition lot, we will strengthen our system to deliver practical and accessible vehicles to more customers while remaining attentive to the realities of life in a heavy snowfall region. We will continue to work on providing transportation that supports daily life through store operations rooted in the local community.

[Company Overview] - Company Name: AOZORA COMPANY Co., Ltd. - Representative: Takumi Takahashi - Capital: 4 million yen - Address: 5243-1 Kurotori, Nishi-ku, Niigata City, Niigata Prefecture - Business Description: Used car sales, car rental business, in-house financing (in-house installment sales), wrecker service - Official Website: https://aozoracompany.co.jp/ - Ocean Design Nagaoka Store 32-1 Kamimaejima-machi, Nagaoka City, Niigata Prefecture, 940-1144