LIPS Shopping Launches Summer Cosmetics Sale: Enjoy 20% Off and Exclusive Samples at LIPS Festa 2026 Summer

AppBrew Inc. (Headquarters: Bunkyo-ku, Tokyo; CEO: Takashi Matsuda) will launch 'LIPS Festa 2026 Summer' on July 13, 2026, at 12:00 PM via its platform 'LIPS Shopping' (https://lips-shopping.com).

Campaign Details: LIPS Festa 2026 Summer

Starting July 13, 2026, at 12:00 PM, 'LIPS Festa 2026 Summer' will distribute three types of discount coupons twice to all users with a LIPS account. Additionally, customers who meet specific purchase thresholds will receive complimentary samples, including Bioderma's 'Sensibio H2O Micellar Cleansing Oil' and Medikko Cube's 'Serum Sample Set (2 types)', as a token of appreciation for their continued support.

Overview

Campaign Name: LIPS Festa 2026 Summer Period: July 13, 2026 (Mon) 12:00 PM – July 27, 2026 (Mon) 11:59 PM

Special Campaign Page: Available on the official website

1) Up to 20% Off: Three Discount Coupons Delivered Twice Over Two Weeks

To maximize accessibility, three types of coupons will be offered, including a 20% discount for purchases of ¥12,000 or more (tax included). Customers can select the coupon based on their purchase amount.

Coupon Details:

- 20% off for purchases of ¥12,000 or more (tax included) - 15% off for purchases of ¥9,000 or more (tax included) - 10% off for purchases of ¥6,000 or more (tax included)

Coupons will be distributed in two phases: the first batch from July 13 (12:00 PM) to July 20 (11:59 AM), and the second from July 20 (12:00 PM) to July 27 (11:59 PM), allowing two uses in total.

*Coupons cannot be combined.

2) Editor's Picks: 'UV Damage Care' & 'Cooling Care' Products

LIPS Shopping offers up to 5% in points on purchase amounts, plus an additional 7% back when customers post product reviews—making shopping both rewarding and enjoyable.

*Some products are excluded from point rewards. Terms and maximum point rates are subject to change without notice.

During 'LIPS Festa 2026 Summer', curated selections from the 'UV Damage Care' and 'Cooling Care' features will highlight essential items to survive the summer heat. Take advantage of the coupons to enjoy even greater savings.

3) Free Skincare Sample Gifts Based on Purchase Amount

At the start of the campaign, customers who meet the minimum purchase amount on LIPS Shopping will receive free samples on a first-come, first-served basis.

Gift Details:

- Purchase of ¥5,000 or more (tax included): First 1,000 customers will receive Bioderma's 'Sensibio H2O Micellar Cleansing Oil 5mL' - Purchase of ¥12,000 or more (tax included): First 500 customers will receive Medikko Cube's 'Serum Sample Set (2 types)'

Eligible customers will see the sample selection option during checkout based on their purchase amount.

*Purchases made on or after July 13, 2026, 12:00 PM are eligible. *Gifts are distributed on a first-come, first-served basis. *Supplies are limited; distribution ends once stocks are depleted. *Samples will be shipped together with purchased items. *Campaign details are subject to change without prior notice. *Additional campaigns may be launched during or after this promotion. *This campaign is hosted by AppBrew Inc., not Apple Inc. or Apple Japan G.K. *The campaign may end earlier than scheduled. Please understand in advance.

About LIPS Shopping

Launched in December 2021 as an e-commerce feature within the beauty platform 'LIPS', LIPS Shopping enables a seamless experience from product discovery to purchase and review posting. A key feature is the 'LIPS Points' system, which rewards users with up to 5% back (subject to terms and caps) on purchases, redeemable for future shopping. The platform has hosted popular campaigns like 'Cosmetic Coupon Gacha' and 'LIPS Festa', aiming to redefine social commerce for users through safe, rewarding experiences.

About LIPS

Launched in January 2017, LIPS achieved the No.1 download ranking for 'cosmetic and makeup review search apps' in Japan (Source: AppTweak, iOS & Android combined, January 2020 – June 2025). In October 2022, it rebranded with a new logo reflecting its concept: 'Be more freely who you want to be.' Designed for all genders and generations, LIPS empowers users to freely pursue their ideal beauty and happiness. By October 2025, it surpassed 14 million cumulative downloads (based on internal data, App Store and Google Play, January 2017 – October 2025). The platform offers free access to product reviews, user interactions, rankings, new product updates, and giveaways.

Company Overview

Company Name: AppBrew Inc. Headquarters: 4F, Tosei Honcho Building, 1-11-6 Honcho, Bunkyo-ku, Tokyo CEO: Takashi Matsuda Business: Planning, development, and operation of the beauty platform app 'LIPS' LIPS (iOS/Android): https://lipsapp.onelink.me/dKgM/rbjqu2xv LIPS (Web): https://lipscosme.com/ LIPS Shopping (Web): https://lips-shopping.com

Contact

PR Department, AppBrew Inc. TEL: 03-3868-3329 FAX: 03-3868-2366 Email: [email protected]