AVANCE Co., Ltd. (Headquarters: Toshima-ku, Tokyo; CEO: Kaori Kasai), operator of the children's clothing reuse shop ECOLIFE COCO, will open a new 'Moritown' location in Akishima, Tokyo, on June 19, 2026. The store will be operated by Finest Co., Ltd. (Shibuya-ku, Tokyo; CEO: Motoaki Hori).

Under the slogan 'Friendly to moms, friendly to the planet,' the shop offers recycled children's clothing, goods, and childcare items. The new store aims to combine the operational expertise of both companies.

Opening Events (June 19–28, 2026): - 20% off all items in-store. - 20% increase in purchase assessment values. - Lottery for Anpanman goods (first 80 customers spending over 1,000 JPY). - Limited sale of US vintage kids' clothing.

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Products / services: ECOLIFE COCO