Kyoto-based Yokai Hot Sauce Brand 'AYAKASHI' to Exhibit at Indie Game Festival 'BitSummit'

AYAKASHI Co., Ltd. (Headquarters: Kyoto Prefecture) is pleased to announce its participation in the upcoming BitSummit 2026.

AYAKASHI is a craft hot sauce brand centered on the themes of Kyoto's yokai (folklore) culture, ghost stories, and unique Japanese dark fantasy expressions. At this year's BitSummit, based on the concept of 'experiencing the world of games through food,' the company aims to offer a novel experience that blends Japanese culture with spice culture for international and domestic game fans and creators alike.

A Hot Sauce Brand to 'Taste' Yokai

AYAKASHI hot sauces are more than just seasonings; they are an experiential brand that integrates the worldviews of yokai, folklore, and Japanese-style horror.

Each product features a different yokai motif, with the spiciness profile, aroma, and visual design all crafted to match the theme. A distinctive feature is that enjoying the sauce feels akin to selecting an item or character within a game.

The packaging incorporates elements of both yokai and modern art, attracting high interest from international users.

BitSummit Exhibition Details

Leveraging its compatibility with game culture, AYAKASHI will provide attendees with a new experience as 'edible cultural content.'

Dates: May 22 (Fri) - 24 (Sun), 2026

Venue: Miyako Messe, Kyoto

Booth: 1F-a13, inside Ukiyo Studios

Products for Sale:

LANTERN GHOST Hot Sauce

NINE-TAILED FOX Yuzu Hot Sauce

Promoting Japanese Culture to the World

BitSummit is an international event gathering independent game creators, publishers, and fans from around the world.

Through this exhibition, AYAKASHI will reconstruct traditional Japanese yokai culture and the Kyoto worldview into modern expressions of games, art, and spice, and share them with domestic and international audiences.

AYAKASHI will continue to promote new brand developments that fuse Japanese culture with food experiences.