AYIN, a luxury select shop operated by AYURA Co., Ltd. (headquartered in Osaka, CEO: Takagi), is introducing three brands—AMIRI, PURPLE BRAND, and GANNI—as the second wave of its featured brands for the 2026 Autumn/Winter season.
AYIN's Selection Philosophy for 26AW
AMIRI has established a style where West Coast culture meets luxurious craftsmanship. PURPLE BRAND continues to present new possibilities for luxury casual wear centered on denim, built on its unique vintage processing techniques and beautiful silhouettes. GANNI adds a playful twist to refined Nordic design, bringing fresh color to everyday styling.
These three brands, each with distinct personalities, stimulate the wearer’s sensibility and add depth to their style.
AMIRI
Founded in 2014 by Mike Amiri in Los Angeles, the brand blends handmade craftsmanship with premium materials, rooted in West Coast culture such as music, art, and skateboarding. Its style symbolizes modern luxury streetwear and has gained support from fashion enthusiasts worldwide.
AYIN's Proposal
Having hosted Mike Amiri himself at AYIN's flagship store in the past, we’ve had the opportunity to directly experience the brand’s ethos and dedication to craftsmanship—giving us confidence in presenting this season’s collection.
This season, we’ve curated signature denim pieces, caps, and sneakers that serve as stylish accents. Each item balances streetwise attitude with refined quality, instantly elevating any outfit with just one addition.
This lineup is perfect for those who seek authentic, long-lasting styles beyond trends, or who wish to enjoy streetwear with a mature sophistication.
2026AW Highlights
Inspired by 1970s Los Angeles’ Laurel Canyon culture, the collection blends relaxed tailoring with vintage-inspired washes, resulting in a one-of-a-kind offering that no other brand can replicate.
PURPLE BRAND
A luxury denim brand originating from New York, PURPLE BRAND pursues vintage processing techniques, beautiful silhouettes, and comfortable wearability, proposing a style where luxury meets street. Supported by artists and celebrities worldwide, it stands as a leading force in today’s refined casual scene.
AYIN's Proposal
Representing one of the season’s most anticipated launches, PURPLE BRAND will be fully introduced starting the 26AW season. By selecting this globally acclaimed denim brand, we aim to offer a wider range of styling possibilities than ever before.
This season, we’ve curated denim—considered the brand’s signature—as well as relaxed sweatshirts and T-shirts that instantly complete an outfit. Each piece is meticulously crafted with attention to silhouette, fabric, and processing, subtly adding refined quality to casual wear.
This collection is ideal not only for those who love denim-centric styling but also for anyone looking to elevate their everyday casual look.
2026AW Highlights
In addition to its iconic denim, the lineup features jackets and sweatshirts that leverage advanced processing techniques. By fusing luxury-grade quality with streetwise freedom, the brand creates a unique world unlike any other.
GANNI
Based in Copenhagen, Scandinavia, GANNI embodies 'Scandi 2.0'—a blend of minimal design with playful elements and bold coloring—earning global acclaim. Its sincere commitment to sustainable production is another key brand appeal.
AYIN's Proposal
GANNI has been selected for women seeking to add a fresh accent to their daily styling.
This season, we’ve curated bombers that work as statement pieces or layering items, knit tops that look effortlessly stylish, and bags that complete any ensemble. Each piece balances design flair with comfort, enhancing the wearer’s individuality without being overly ornate.
We recommend GANNI to those who find plain styles insufficient and desire fashion with just the right amount of personality, as well as those seeking high-quality, wearable elegance.
2026AW Highlights
Inspired by the harsh winters of Hirtshals in northern Denmark—the hometown of Creative Director Ditte Reffstrup—this season’s collection blends classic Scandinavian style with sporty and feminine touches. Unique color palettes, silhouettes, and the brand’s sustainable ethos create an unmatched presence.
About AYIN
Since its founding in 2006, AYIN has built a unique position as a luxury select shop based in Osaka. It carries over 100 brands, more than 90% of which are imported. In January 2026, it will open 'AYIN Shinsaibashi,' a spacious 330㎡ street-level store in Amerikamura, Osaka, featuring high ceilings and an open-concept floor plan. Additionally, AYIN operates 'VILLA AYIN,' a luxury pool villa on Ikema Island, Miyakojima, positioning itself as a lifestyle brand that transcends fashion.
FACT BOX
- Source: PR TIMES
- Category: New Product