AZ to Host Amazon Prime Day Strategy Webinar on June 4

AZ Announces Webinar on External Advertising Strategies for Amazon Prime Day

AZ (Headquarters: Osaka, Japan; President: Takayoshi Todo), a provider of Amazon operational support services, has announced a free online webinar titled 'Amazon External Advertising Strategy to Win Prime Day: Amazon DSP + Instagram + TikTok,' scheduled for Thursday, June 4, 2026.

### The Importance of Advertising Strategy for Prime Day Amazon Prime Day represents one of the largest sales opportunities of the year. However, as competitors increase their ad spending, it has become increasingly difficult to maximize results solely through Amazon-internal sponsored ads. CPCs tend to surge by an average of 20% to 30% during the event, highlighting the limitations of relying exclusively on Amazon's internal advertising.

### Webinar Objectives This webinar will explore the latest external advertising strategies, combining Amazon DSP, Instagram Ads, and TikTok Ads. Instead of relying on a single channel, the session will demonstrate a practical full-funnel approach designed to 'surround' the audience from the outside, guiding them from brand awareness through to purchase. Leveraging successful support case studies, the presentation will offer actionable insights in a 30-minute session.

### Webinar Details - **Date and Time**: Thursday, June 4, 2026, 12:30–13:30 (JST) - **Format**: Online (Zoom) - **Participation Fee**: Free - **Speaker**: Ryota Miyazaki, 1st Sales Unit, AZ - **Target Audience**: Amazon sellers, EC business managers, marketing personnel - **Registration**: Available via the official website (excludes competitors and free email addresses)

Participants will receive exclusive practical materials and know-how for Amazon operations as a bonus.