AZ Launches Advertising Operations Support Service for ChatGPT Ads

AZ Co., Ltd. (Headquarters: Honmachi, Chuo-ku, Osaka; President and CEO: Takayoshi Todo) announces the launch of its advertising operations support service for 'ChatGPT Ads,' OpenAI’s advertising platform, effective June 28, 2026, following the rollout of the self-serve ad platform in Japan.

Launch of ChatGPT Ads Operations Support Service

Since its founding in 2014, AZ has provided digital marketing consulting and web advertising operations support to companies across diverse industries.

The company offers end-to-end support—from advertising strategy development and campaign execution to measurement setup and continuous optimization—ensuring measurable results.

With the launch of this new ChatGPT Ads support service, AZ will leverage its accumulated expertise and technical capabilities to comprehensively assist businesses in adopting, operating, and optimizing campaigns on this emerging advertising channel.

AZ aims to help companies effectively utilize ChatGPT Ads to create new customer touchpoints and maximize advertising performance.

Moving forward, AZ will continue to deliver advertising solutions tailored to the evolving digital marketing landscape, striving to become a strategic partner in driving business growth, revenue, and profitability for its clients.

Service Background

The rapid adoption of generative AI is transforming user information-seeking behaviors.

Alongside traditional keyword-based search engine queries, users increasingly interact with AI through questions and conversations to obtain information.

In response to this shift, OpenAI has launched a self-serve advertising platform for ChatGPT Ads in Japan.

ChatGPT Ads is a new advertising platform that displays ads based on the context, content, and intent of user conversations with ChatGPT, rather than search keywords.

Because it delivers information naturally during product or service consideration phases, it is gaining attention as a novel marketing channel.

However, ChatGPT Ads requires specialized knowledge and operational expertise, as its advertising design and management differ significantly from traditional search or social media ads.

To address this need, AZ is launching a comprehensive support service, applying its extensive experience in web advertising to assist clients from strategy and setup to measurement and optimization for ChatGPT Ads.

What is ChatGPT Ads?

ChatGPT Ads are performance-based advertisements displayed based on the conversation context and content between users and ChatGPT.

Unlike traditional search ads triggered by keywords, ChatGPT Ads are served based on the user’s questions and conversational flow, enabling highly relevant ad placements.

This allows advertisers to reach users who rely on AI for information gathering and comparison—audiences often missed by search or social ads—at critical decision-making moments.

Service Offerings

AZ provides end-to-end support for companies considering ChatGPT Ads, from strategy and deployment to analysis and optimization. The company leverages the unique delivery logic of ChatGPT Ads to maximize advertising effectiveness.

1. Advertising Strategy and Campaign Design

AZ designs optimal advertising strategies tailored to each company’s products, services, and marketing challenges. Targeting and delivery strategies are developed with consideration for the conversational nature of the platform.

2. Creative Development Support

AZ supports the creation of ad creatives that naturally integrate into conversations while capturing user interest. This includes crafting messaging and producing ad assets.

3. Performance Measurement and Analytics Setup

To accurately track campaign performance, AZ establishes conversion tracking and analytics environments. It builds a measurement infrastructure that visualizes delivery data for continuous improvement.

4. Campaign Management and Optimization

AZ continuously optimizes targeting, creatives, and budget allocation based on performance data. Data-driven recommendations are provided to enhance advertising effectiveness.

5. Integrated Cross-Channel Campaign Support

AZ offers integrated campaign strategies combining ChatGPT Ads with existing platforms such as Google Ads, Meta Ads, and Amazon Ads. By clarifying each channel’s role and optimizing customer touchpoints, AZ supports overall marketing performance improvement.

About AZ Co., Ltd.

Company Name

AZ Co., Ltd.

Headquarters

16F, MetLife Honmachi Square (Former Marubeni Building), 2-5-7 Honmachi, Chuo-ku, Osaka 541-0053, Japan

Representative

President and CEO Takayoshi Todo

Business Activities

Performance-based advertising agency, digital marketing consulting, in-house marketing support, esports business

URL

https://azkk.co.jp/