AZent Obtains Pre-certification Based on Well-being ISO Guidelines

On January 22, 2026, AZent Inc. announced that its Well-being HR Division's well-being promotion initiative has obtained pre-certification under the 'Well-being ISO Guideline Certification' system. This system, operated by the Institute for Social Health Strategy, is based on ISO 25554:2024 'Ageing societies — Guidelines for promoting well-being in the community.'

This certification verifies that the preparation phase (declaration) of AZent's well-being promotion process, centered on the theme of 'Improving Motivation and Organizational Strength through Overlapping Purpose,' is aligned with the guidelines.

AZent is working to improve both individual and organizational well-being by using the 'Wellpon' app to encourage daily habits, visualize purpose, and conduct happiness diagnostics.

Background In recent years, while interest in human capital management and well-being management has grown, many companies face challenges. These include initiatives being short-lived, difficulty in measuring their effects, and a weak connection between individual values and organizational direction. In response, AZent has focused on creating a sustainable system centered on 'overlapping purpose' and 'habit formation.'

About the Well-being ISO Guideline Certification This is a system where the Institute for Social Health Strategy, as a third-party certifier, evaluates and certifies that a well-being promotion process complies with the guidelines. This pre-certification is expected to enhance the objectivity and credibility of AZent's initiatives and their external value proposition. As of May 2026, a total of eight companies have obtained this certification.

The Certified Initiative AZent's purpose is 'to circulate happiness throughout the world by providing opportunities for self-realization.' The company defines well-being as a state where individual and organizational purposes overlap. To achieve this, they implement the following:

- Daily Well-being Actions: Promotes habit formation by recording activities like walking and gratitude reflection.

- Happiness/Purpose Overlap Diagnostics: Conducted twice a year, the happiness diagnosis is supervised by leading expert Professor Takashi Maeno, and the purpose overlap diagnosis was co-developed with Professor Yuta Keisuke of Waseda University. Visualizing changes facilitates dialogue and improvement.

- Co-designed Program Operation: Initiatives are designed and improved with members to foster proactive participation.

Expected Effects For individuals, deeper self-understanding and increased motivation are expected. For the organization, it anticipates fostering a culture based on shared purpose and improved engagement.

Comment from Keisuke Yaginuma, CEO of AZent Inc. 'We will continue to promote organization building starting from well-being, with this pre-certification as a milestone.'

Future Outlook AZent will continue to contribute to the establishment of sustainable practices in companies and municipalities through its Wellpon-based system, reinforcing its value proposition in human capital and organizational development.