bacon sandwich Launches Food, Fashion and Lifestyle Brand THANK YOU VERY MUCH with Masahiro Hamaguchi

bacon sandwich Inc., the company behind the food, fashion and lifestyle brand THANK YOU VERY MUCH, announced that food creator Masahiro Hamaguchi has joined the brand as a creative partner and has co-launched and will co-operate the brand. The brand is built around the concept: “Don’t say THANK YOU VERY MUCH easily” and “Don’t express gratitude too casually.” True gratitude should be saved for the moment when it genuinely needs to be conveyed, together with the perfect gift. THANK YOU VERY MUCH operates under the motto that gratitude means creating unprecedented products, delivering them to important people, and living richly together through a creative process that values effort, craft and enjoyment. The initial lineup consists of four products: three sweets, including cheesecake, financiers and pound cake, plus a big-silhouette hoodie featuring the brand’s symbolic logo. The products are also designed to work well as gifts. THREE TIMES CHEESE CAKE is priced at 4,980 yen including tax and comes in a box of three. Made with carefully selected domestic Camembert, it offers a smooth texture and soft, sweet aroma, delivering a deep and rich flavor experience despite its simple form. The set includes three flavors: extra cheese flakes for cheese lovers, sweet-sour lemon sauce made with whole peel and pulp, and a wine-based red grape sauce. WHALE OF A TIME FINANCIER is priced at 4,500 yen including tax and comes in a box of eight. Once warmed, the aroma of browned domestic fermented butter, tonka beans and vanilla spreads through the room. The product is slowly baked with restrained rise for a fragrant texture, followed by a moist and gentle mouthfeel. Its bold sweetness and aroma are enhanced by salt scattered across the surface, creating a three-part harmony. DROWN IN TIME BAKED CHOCO CAKE is priced at 4,300 yen including tax. Although simple and dark in appearance, the cake body is blended with aromatic chocolate and hazelnut praline, topped with roasted hazelnuts and baked chocolate, and deepened with miso and sake, traditional Japanese ingredients. The result is an unexpected flavor, layered aroma and familiar umami that spreads across the palate. THANK YOU BIG SILHOUETTE HOODIE is priced at 17,000 yen including tax. It is a pullover hoodie with a wide body, dropped shoulders and relaxed big silhouette. The oversized hood is cut to maintain a three-dimensional shape, while the fabric uses thick, warm brushed fleece. Sizes include M, L and XL, with material composition of 52% cotton and 48% polyester. Creative Director Kengo Kyotani has worked across branding, concept development and marketing for furniture, hotels, systems and companies, and has served as an executive involved in the public listings of two manufacturers. He later founded bacon sandwich under the idea of “working only on what you love.” Food Director Masahiro Hamaguchi trained at Italian and French restaurants in Tokyo, worked at Michelin-starred restaurants in Europe, then returned to Japan to operate restaurants in Tokyo. He has also been active in restaurant launches, consulting, product development, culinary school instruction, cooking classes and media appearances.