Balloon Inc. (Headquarters: Toshima-ku, Tokyo; CEO: Yamato Murakami) is proud to announce the sequential retail launch of 'MALTICE,' a home-use ice maker that surpassed 100 million yen in support during its crowdfunding phase. The product will be available at physical stores including Bic Camera Group (Bic Shuhan), Edion, and Liquor Mountain.

MALTICE is a device capable of creating 'stick-shaped transparent ice' (ice pillars) at home. It has garnered significant support from discerning users as a new choice that changes the 'common sense' of home highballs.

The project conducted on 'GREEN FUNDING' from April to July 2025 created a massive buzz as a 'Home Drinking Revolution,' dramatically changing the quality of home-made highballs. The total support exceeded 100 million yen, establishing the No. 1 record in Japan for the ice maker category.

Even after the crowdfunding period, MALTICE has remained highly popular among home-drinking enthusiasts via the official website and other e-commerce platforms.

*Reference Information: According to company research (as of July 2025), a comparison of projects in the 'home-use ice maker' genre across major domestic crowdfunding sites like GREEN FUNDING, Makuake, and CAMPFIRE confirmed that MALTICE recorded the highest support amount in Japan at over 100 million yen.

While sales have previously centered on the official online store, we received numerous requests from users wanting to 'see the actual product before buying' or 'get it immediately as a gift.' In response, we have decided to launch retail sales at specialty liquor stores and electronics retailers.

Now, customers can experience MALTICE firsthand at 'Bic Camera Group (Bic Shuhan)' and 'Liquor Mountain,' selected by alcohol professionals, as well as 'Edion,' which features the latest gadgets.

We will continue to expand our retail presence and strive to enrich Japan's home-drinking culture.

Retail Store Information - Bic Camera Group (Bic Shuhan): Ikebukuro Main Store, Yurakucho Store, Shinjuku West/East Stores, AKIBA, Shibuya East Store, Nagoya, Namba, Sapporo, and more. - Edion: Okayama Main Store. - Liquor Mountain: Minami-Kusatsu, Ogaki, Ginza 777, RAKZAN Hiroo, Shinjuku Tokyo, and more.

Media Coverage MALTICE has been featured in various media outlets for its innovation and experience value. 'mybest,' Japan's largest comparison site, reviewed it as the 'strongest ice maker with over 90M yen in crowdfunding support.'

FACT BOX

  • Source: PR TIMES
  • Category: New Product