For those who say, 'I won't have a wedding, but I want to keep special memories,' a new form of wedding service has started in Kanazawa. The 'Super Japanese Pre-Wedding' plan features the rare 'Jige-yui Bunkin Takashimada' technique, where the bride's own hair is styled into a traditional Japanese coiffure. Unlike wigs, this method highlights natural flow, luster, and the beauty of the neckline, embodying a refined Japanese aesthetic. Due to a shortage of skilled stylists, this experience is becoming increasingly rare. The plan replaces a traditional ceremony with a photo shoot in a Japanese-style residence, a small dinner with loved ones featuring seasonal Hokuriku cuisine, and traditional attire, focusing on savoring life's milestones. Set in the historic city of Kanazawa, the experience is designed as a full day of immersing oneself in Japanese culture. The company plans to expand this service to wealthy inbound tourists in the future.

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  • Source: PR TIMES
  • Category: press_release