BeBlock Co., Ltd., a provider of sales promotion support and novelty production for businesses and restaurants, has announced 'AMAZING KIDS FESTA.' This experiential event, held in collaboration with 'AMAZING COFFEE' produced by EXILE TETSUYA and operated by LDH kitchen Co., Ltd., will begin on May 28, 2026, and travel to four 'Mitsui Shopping Park LaLaport' locations across Japan.

The festival was created with the theme 'Dreams for kids, light of hope for the region.' It offers various activities for families, including workshops where children can experience working at AMAZING COFFEE, a mobile pop-up shop, and event-exclusive merchandise.

A special dialogue between EXILE TETSUYA and BeBlock CEO Yusuke Matsumura has been released on the event's landing page. They discuss the significance of providing meaningful 'formative experiences' for children in a low-birthrate society and their wish for regional revitalization through entertainment. The event aims to be more than just fun, serving as a catalyst for children to imagine their future career paths.

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Products / services: AMAZING KIDS FESTA / AMAZING COFFEE