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Korean Cosmetics Brand "fwee" Opens New Offline Stores in Kanazawa and Okayama Amid Unstoppable Popularity!

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Mar 29, 2026 6:00 PM ・ Updated Jun 16, 2026 8:33 PM ・ 10 min read ・ Source: PR TIMES

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Image: PR TIMES

⚡ Key Points

Korean cosmetics brand "fwee" is expanding its offline presence in Japan by opening new flagship stores in Kanazawa and Okayama in March and April 2026.
The brand, known for its popular "3D Voluming Gloss" and "Spa Glow Tone-up Base," will offer exclusive purchase benefits at these new locations to celebrate the openings.

Korean cosmetics brand "fwee" is expanding its offline presence in Japan by opening new flagship stores in Kanazawa and Okayama in March and April 2026. The brand, known for its popular "3D Voluming Gloss" and "Spa Glow Tone-up Base," will offer exclusive purchase benefits at these new locations to celebrate the openings.

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000000096.000035071.html Distributor: PR TIMES
Published: Mar 29, 2026

Cosmetics brand "fwee", developed by BENOW JAPAN Co., Ltd. (Japan Branch Location: Shinjuku-ku, Tokyo, Representative Director: Kim Daeyoung), will newly open its 8th flagship store in Japan, "fwee Agit Kanazawa Forus", on Friday, March 27, 2026, and its 9th store, "fwee Agit Aeon Mall Okayama", on Friday, April 3, 2026.

"fwee" is a Korean cosmetics brand that has gained immense popularity in the Japanese market across a wide range of categories from base makeup to point makeup, including the staple favorite "3D Voluming Gloss" also known as the "national gloss", and the "Spa Glow Tone-up Base" which has been continuously selling out immediately after its release.

Backed by solid popularity both online and offline, "fwee" has set a vision to expand nationwide in Japan, starting with these new Agit openings in Okayama and Kanazawa, in addition to major cities like Tokyo, Osaka, and Nagoya, so that more customers can experience the charm of the brand up close.

Store Details

Location:

〒920-0849

Kanazawa Forus 2F, 3-1 Horikawashinmachi, Kanazawa City, Ishikawa Prefecture

Opening Hours:

10:00 - 20:00

Kanazawa Forus Exclusive Buyer Benefits [Fri, 03/27 - Sun, 05/10]

① 20% OFF on all fwee products, including new releases

*Excluding some products

② With the purchase of "Pink Obsession Tint", get a "3D Voluming Tint Mini Tube Tint" as a limited quantity gift.

*Once depleted, the gift will change to a Pudding Pot Keyring.

*All 3 colors / color selectable

③ With the purchase of base products, get a primer sample as a gift.

*Ends without separate prior notice once depleted.

④ With the purchase of gloss products, get a Jelly Keyring as a gift.

*Random color / contents are not included.

Store Details

Location:

〒700-0907

Aeon Mall Okayama 2F, 1-2-1 Shimoishii, Kita-ku, Okayama City, Okayama Prefecture

Opening Hours:

10:00 - 21:00

Aeon Mall Okayama Exclusive Buyer Benefits [Fri, 04/03 - Sun, 05/10]

① 20% OFF on all fwee products, including new releases

*Excluding some products

② With the purchase of "Pink Obsession Tint", get a "3D Voluming Tint Mini Tube Tint" as a limited quantity gift.

*Once depleted, the gift will change to a Pudding Pot Keyring.

*All 3 colors / color selectable

③ With the purchase of base products, get a primer sample as a gift.

*Ends without separate prior notice once depleted.

④ With the purchase of gloss products, get a Jelly Keyring as a gift.

*Random color / contents are not included.

Under the slogan "𝐹𝑒𝑒𝑙 𝑦𝑜𝑢𝑟 𝑚𝑜𝑚𝑒𝑛𝑡," this Korean cosmetics brand continuously creates unique products that make everyday moments special. It is gaining support mainly from young people for its "fwee Lip & Cheek Blurry Pudding Pot" which colors softly like a souffle with its one-of-a-kind chewy texture, and the "fwee 3D Voluming Gloss" which completes plump, glossy lips*² with just one coat. In March of this year, following Tokyo*³, Osaka*⁴, Nagoya*⁵, Fukuoka*⁶, Kobe*⁷, Kyoto*⁸, and Shinjuku*⁹, they established a firm position in the Japanese cosmetics market by opening "fwee Agit Kanazawa Forus*¹⁰" and "Aeon Mall Okayama*¹¹".

*² Due to makeup effect

*³ "fwee Agit TOKYO" 1-4-20 Hyakunincho, Shinjuku-ku, Tokyo 169-0073

*⁴ "fwee Agit OSAKA" 2-9-38 Nishishinsaibashi, Chuo-ku, Osaka City, Osaka Prefecture 542-0086

*⁵ "fwee Agit Takashimaya Gate Tower Mall" 1-1-3 Meieki, Nakamura-ku, Nagoya City, Aichi Prefecture 450-6605

*⁶ "fwee Agit Fukuoka" Cesio Daimyo 1st Floor, 1-12-8 Daimyo, Chuo-ku, Fukuoka City, Fukuoka Prefecture 810-0041

*⁷ "fwee Agit Kobe" Maya Matsumoto Building 1F-2, 6-6-3 Kanocho, Chuo-ku, Kobe City, Hyogo Prefecture 650-0001

*⁸ "fwee Agit Aeon Mall Kyoto Katsuragawa" Aeon Mall Kyoto Katsuragawa 2F, 367-1 Kuzetakadacho, Minami-ku, Kyoto City, Kyoto Prefecture 601-8601

*⁹ "fwee Agit Lumine Est Shinjuku" Lumine Est Shinjuku B1, 3-38-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022

*¹⁰ "fwee Agit Kanazawa Forus" Kanazawa Forus 2F, 3-1 Horikawashinmachi, Kanazawa City, Ishikawa Prefecture 920-0849

*¹¹ "fwee Agit Aeon Mall Okayama" Aeon Mall Okayama 2F, 1-2-1 Shimoishii, Kita-ku, Okayama City, Okayama Prefecture 700-0907

Company Profile

Company Name: BENOW JAPAN Co., Ltd.

Representative: Kim Daeyoung

Location: Shinjuku i-Land Tower 22F, 6-5-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo

Contact: [email protected]

Qoo10 Official: https://www.qoo10.jp/shop/fwee

Amazon Official: https://www.amazon.co.jp/stores/fwee%E3%83%95%E3%82%A3%E3%83%BC%E5%85%AC%E5%BC%8F/page/D730E772-EA62-4466-95C1-8409C23A606E?lp_asin=B0F4315M66&ref_=ast_bln&store_ref=bl_ast_dp_brandLogo_sto

Rakuten Official: https://www.rakuten.co.jp/fwee/

FACT BOX

Source: PR TIMES
Category: event

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Mar 29, 2026 6:00 PM — Distributor PR TIMES
Collected　Apr 1, 2026 1:27 PM
AI structured & analyzed　Apr 17, 2026 1:13 AM
Desk-reviewed & published　Mar 29, 2026 6:00 PM

FAQ

When and where will fwee open its 8th flagship store in Japan, and what is the store's full name?

fwee will open its 8th flagship store, named fwee Agit Kanazawa Forus, on Friday, March 27, 2026, at Kanazawa Forus 2F, 3-1 Horikawashinmachi, Kanazawa City, Ishikawa Prefecture.

What are the opening date and location details for fwee's 9th Japanese flagship store?

fwee's 9th flagship store, fwee Agit Aeon Mall Okayama, will open on Friday, April 3, 2026, and is located within Aeon Mall Okayama in Japan.

Which company developed the fwee brand, and who is the representative director of its Japan branch?

The fwee brand was developed by BENOW JAPAN Co., Ltd., and the representative director of its Japan branch is Kim Daeyoung, located in Shinjuku-ku, Tokyo.

What special promotional benefits are offered at the fwee Agit Kanazawa Forus store during its opening period?

From March 27 to May 10, 2026, fwee Agit Kanazawa Forus offers 20% off all products, a free 3D Voluming Tint Mini Tube with purchase of Pink Obsession Tint, and a primer sample with base product purchases.

Which fwee products are highlighted in the article as particularly popular among Japanese consumers?

The article highlights the 3D Voluming Gloss, known as the national gloss, and the Spa Glow Tone-up Base as best-selling fwee products that frequently sell out after release in Japan.

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Washin AI News Desk“Korean Cosmetics Brand "fwee" Opens New Offline Stores in Kanazawa and Okayama Amid Unstoppable Popularity!”AI News by Washin Village（和心村）, Mar 29, 2026. https://aeo.idaeo.ai/ai/%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BEbenow-japan/en/news/2026-04-16-korean-cosmetics-brand-fwee-opens-new-of

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