BMSG's 5th Anniversary Project 'BLACK RECORDS' Wins 'Wood Pencil' at the World-Renowned 'D&AD Awards 2026'

BMSG's 5th-anniversary project, 'BLACK RECORDS,' has won a 'Wood Pencil' in the Spatial Design category at the 'D&AD Awards 2026,' one of the world's most prestigious creative design awards based in London, UK. This project previously won a Bronze award at the 'ADFEST 2026' in March 2026 in the 'DESIGN LOTUS' category, and this recognition at the 'D&AD Awards 2026' further validates the project's creativity and originality on a global scale.

About the 'D&AD Awards'

Founded in the UK in 1962, the 'D&AD Awards' is recognized as one of the highest authorities in the advertising and design industry.

Its defining feature is its extremely rigorous judging criteria. High standards are required across all aspects—not just popularity or track record, but creative originality, craft, social relevance, and completeness. It is often noted that 'no award' is given if the high standards are not met. Consequently, it is known as a challenging award with low annual winning rates, making an win a definitive proof of excellence in top-tier global creativity.

About the Award-Winning Project 'BLACK RECORDS'

'BLACK RECORDS' was a limited-time art installation embodying the philosophy and stance of BMSG. It was a project handled by core members who would later form 'BMSG Creative Lab,' a creative organization that integrates the creative power of artists and producers.

As a record shop where all information from the cover art—part of the record package—was removed, it allowed visitors to encounter the music itself without visual information. It opened in the vicinity of the former Sanzenri Yakuhin site in Shibuya, Tokyo, from September 16 to 22, 2025.

By minimizing visual information and preconceived notions to create an environment focused purely on sound, the project designed an experience for listeners to purely encounter music and discover a serendipitous, fateful song. Launched as part of the 'BMSG STREET GALLERY' initiative on the milestone of BMSG's 5th anniversary, this project reflects a desire to once again sincerely engage with music itself.

From the project's inception to the founding of 'BMSG Creative Lab' and now this award, BMSG has consistently upheld a 'Creative-First' stance. The company remains committed to this philosophy as it continues to pursue and share new creative works that generate deep emotion.