[Performance Report] Building an Integrated Marketing Model for Fish Markets

We have provided cross-media marketing support for fish markets. As a result, by combining monthly advertising budgets of 30,000 to 70,000 yen with Instagram management, influencer campaigns, UGC utilization, e-commerce operations, and offline strategies, we achieved a 150% increase in sales and a 280% increase in followers compared to the previous year. This initiative is being deployed as an integrated marketing model that is still rare in the fish market industry. Many fish markets and fishery businesses face challenges such as wholesale-centric sales structures, delays in SNS utilization, lack of e-commerce channels, and insufficient contact with younger generations. BOTANICO has built a cross-media strategy that integrates online and offline channels to address these issues. The measures include Instagram management, advertising, influencer engagement, UGC utilization, e-commerce support, and offline events. Moving forward, we plan to expand this model to regional fishery industries, food manufacturers, local brands, and tourism businesses to support the expansion of sales channels and brand value for local industries.