Rapper ARBOL from Niigata, with over 4.4 million total views, to release new single "PRIDE" on July 3rd. An anthem for imperfect humans wavering between strength and weakness.

ARBOL, a rapper based in Nagaoka City, Niigata Prefecture, will release his new single "PRIDE" worldwide on July 3, 2026. "I want to be strong, but I am weak" -- ARBOL has etched the contradictory emotions that everyone harbors but cannot put into words into his lyrics.

"Imperfect humans, moving forward anyway." This message reaches out to everyone fighting something right now.

Jacket Photo "PRIDE"

Confession of contradictory emotions wavering between strength and weakness

I want to be strong. But, there is a weak side of me --.

The new single "PRIDE" is a song where ARBOL directly depicts the contradictory emotions that everyone harbors deep in their hearts. The realistic feelings of wavering between the desire to be strong and the weak self embody the contradiction and charm of the emotion called PRIDE itself.

"Imperfect humans, moving forward anyway" -- This work, written in ARBOL's unique words, is not just a fight song, but a cheer for everyone who continues to walk forward while acknowledging their weaknesses. Following his previous work "ALONE," ARBOL delves into his own inner struggles this time.

It's okay not to be perfect. Still, move forward.

Listen now

TOPIC | ARBOL's dramatic past and the reaction of 4.4 million views

"Imperfect humans, moving forward anyway" -- These lyrics are the very essence of the life ARBOL has actually lived.

The YouTube project, where he frankly spoke of his resolve to atone for past mistakes and rise as a rapper, has recorded over 4.4 million total views since its release. The message, hoping that people do not repeat the same mistakes, and the encouragement to those striving for a comeback, have resonated with many viewers in similar circumstances.

【List of YouTube Projects Featuring ARBOL】

Gurumentary [Prison Sentence Decided] (Part 1) "I don't wanna go." → https://youtu.be/lw_YAs-F0KM?si=nkP0Bm-Swz89rntF

Gurumentary [In Prison] (ARBOL Edition Episode 3) → https://youtu.be/6qLFwrGHQuA?si=msdybNaMM5CHCtdX

Gurumentary [Post-Release Meal] (ARBOL Edition Episode 4) → https://youtu.be/nakD5BQDKfQ?si=25YIz_QV_hovmLTx

Machiroku Channel ~Tell me your life~ ARBOL → https://youtu.be/92l4y34_Efg?si=yku5HGgToeFTwcd1

ARBOL accelerates further in 2026

Following the release of "ALONE" and the current single "PRIDE," ARBOL will continue to release singles in quick succession.

Furthermore, EPs are planned for release in two formats, with and without guest features, showcasing ARBOL's impressive momentum in 2026. A notable artist is also scheduled to participate in the EP's guest features. Stay tuned for further updates.

ARBOL Profile

Born in 1998, ARBOL is a unique rapper based in Nagaoka City, Niigata Prefecture. He is characterized by his one-of-a-kind visual of face tattoos and blonde hair, and his profound lyrics backed by real-life experiences.

He gained attention with the release of his representative song "Reboot" in 2021 and released his first album "The next episode" in 2025. Reborn, he has made a comeback to the Japanese HIPHOP scene, continuously establishing his unique presence through consistent releases and energetic live performances.

Major Discography

Release Year

Title

2021

"Reboot"

2025

First Album "The next episode"

March 2026

EP "MAZEL"

June 17, 2026

Single "ALONE"

July 3, 2026

New Single "PRIDE"

Distribution Information

Title: PRIDE

Artist: ARBOL Release Date: July 3, 2026 (Fri) Distribution Services: Spotify / Apple Music / Amazon Music / LINE MUSIC / YouTube Music / iTunes / TikTok, etc.

Listen now

SNS & Official Links

Instagram: https://www.instagram.com/arbol__official

TikTok: https://www.tiktok.com/@arbol_official

YouTube: https://youtube.com/@arbol_official

BUZZ FACTORY Inc.

Company Name: BUZZ FACTORY Inc. Representative: Ken Watanabe Head Office Location: TSUMUGI Bldg., 2-13-20 Akasaka, Minato-ku, Tokyo 107-0052 Business Activities: General talent agency operations, music production, musician presentation and management, artist dance choreography, direction, film planning, design of catalogs, flyers, T-shirts, etc., website planning, marketing, website production HP: https://buzz-factory.info/ * BUZZ FACTORY Inc. is a group company of BUZZ GROUP Inc. (Minato-ku, Tokyo, Representative Director: Ken Watanabe).

【Contact Information】

BUZZ FACTORY Inc. Contact: Ooi MAIL: [email protected]

【To Media and Editorial Department Representatives】 High-resolution artist photos, jacket data, and preview audio are available. Please feel free to contact us at the above contact information.