[Rainy Season Arrival] 'Laundry Hot Station' Awarded Top Prize for Solving Laundry Challenges

Laundry Press Itabashi Oyama, operated by C&L Co., Ltd. (Representative: Yukako Onoue), a cleaning and laundromat business based in Itabashi Ward, Tokyo, has won the top prize at the International Coin Laundry EXPO 2026 'Coin Laundry Shop Awards.'

In recent years, the laundry environment has undergone significant changes due to issues such as laundry not drying during the rainy season or sudden heavy rain, the burden of washing bedding for the elderly, and the lack of time for housework in two-income households.

Laundry Press Itabashi Oyama addresses these local laundry challenges, operating as a 'Laundry Hot Station' to solve problems like 'it won't dry,' 'I want to try washing this,' and 'I don't have time.'

The award recognizes the shop's goal of becoming essential infrastructure that supports local life through a staffed operational model, rather than just providing self-service laundry equipment.

Why a 'Laundry Hot Station' now?

Laundromats are increasingly expected to play a role beyond just washing equipment, serving as life infrastructure that supports local communities. Specifically, demands for drying due to rainy seasons, the burden of washing bedding for an aging population, and time constraints in busy households are driving these changes.

Solving 'It won't dry': During rainy seasons or heavy rain, concerns like 'laundry won't dry' or 'room-drying odors' increase. Laundry Press Itabashi Oyama has installed the latest large gas dryers to ensure thorough drying in a short time. Equipped with Plasmacluster technology, these dryers address concerns regarding odors during room-drying. Combined with customizable fabric softeners and 192 washing/drying patterns, the shop offers an optimal environment tailored to various clothing and bedding needs.

Solving 'I want to try washing this': Many people hesitate to wash bulky items like down quilts, blankets, rugs, or curtains at home. They also worry about which machines to use, if quilts can really be washed, or how much drying time is needed. Through its staffed operation, the shop guides customers on machine selection and usage tailored to their specific laundry needs.

Solving 'I don't have time': Staff are on-site to assist with issues such as unexpected crowds on weekends or uncertainty about removing other people's finished laundry, ensuring a smooth and stress-free experience for everyone.