Niku no Esaka Kobe Iwaoka launches 'Melting Wagyu Steak' for 1,000 yen starting June 1st

Niku no Esaka Kobe Iwaoka is set to launch its 'Melting Wagyu Steak' on June 1, 2026, realizing an overwhelming price disruption. This new product carries a strong message of resilience against current inflation, including rising ingredient costs, fuel prices, and labor expenses.

What is Niku no Esaka? Niku no Esaka is a restaurant format launched under the concept of 'Enjoy full-scale meat dishes until you are full!' By operating its own meat processing plant (central kitchen), the company achieves low-cost raw meat sourcing through bulk purchasing and production. Additionally, sides like rice, signature kimchi, and pickles are provided as all-you-can-eat, aiming to ensure every customer leaves satisfied.

Theme: 'A supreme melt-in-your-mouth experience for daily life' To allow customers to enjoy high-quality Wagyu steak in their daily lives, the company offers this steak for 1,000 yen (excluding tax).

Secrets behind the low price 1. Focus on Australian Wagyu: The Wagyu used is cross-bred from Japanese Wagyu genetics and raised in Australia's vast landscape. It is gaining rapid popularity there, and Niku no Esaka has tapped into this trend. 2. Opening new sourcing routes: Through extensive negotiations with meat wholesalers, the company has successfully established a new sourcing route for stable, low-cost supply despite the current uncertain global situation. 3. In-house processing: The operator, C-HUNDRED Corp., runs a central kitchen where they perform bulk purchasing and in-house processing, eliminating middlemen to achieve low prices.

'Melting Process' for supreme tenderness One of Niku no Esaka's greatest strengths is its proprietary 'melting process' technique. By marinating the meat in a secret sauce for a set period, the meat's natural flavors are enhanced, and enzymes are used to make the meat incredibly tender. This technique applied to high-quality Wagyu creates a supreme melt-in-the-mouth experience.

All-you-can-eat sides continue The all-you-can-eat rice and side dishes remain available. A visit to Niku no Esaka guarantees a full stomach.

[Overview] - Campaign: Launch of Melting Wagyu Steak - Venue: Niku no Esaka Kobe Iwaoka - Address: 1-1617-7 Fukuyoshidai, Nishi-ku, Kobe - Launch Date: June 1, 2026 - Price: 1,000 yen (excluding tax)~

Other meat options available In addition to Wagyu, the menu includes popular items like the 'Melting Skirt Steak,' 'Short Rib Steak,' and 'Mixed Steak.'