CLIP Inc. has launched a promotional campaign using clipping videos on TikTok for Alu Inc.'s video podcasts 'Goshintaku Radio' and 'Limit Breakthrough Lifehack'. As Japan's only enterprise specializing in clipping videos, CLIP utilizes massive UGC data to reverse-engineer viral mechanisms rather than just shortening original videos. By thoroughly validating optimal highlights, they surpassed 1.035 million total views within just 50 days of starting operations. This marketing approach successfully established a powerful funnel directing users from TikTok to the main YouTube content.

The initiative aimed to expand awareness and acquire new listeners by combining serious business and AI topics with short-form video triggers like emotional gaps and raw conflicts. Through rapid A/B testing of target, creative, and scene combinations without prior assumptions, the campaign achieved 1,035,000 views, 15,000 likes, and 692 comments. A key success factor was extracting peak emotional moments where casts exposed true feelings or clashed, turning the comment section into an active discussion space.

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  • Source: PR TIMES
  • Category: business