Overview CoLife Inc., a company driving digital transformation in the residential sector (Headquarters: Minato-ku, Tokyo; President and CEO: Junpei Ikeuchi), has announced the launch of 'Setup Home,' a one-stop interior service for home builders.

Background While the domestic furniture and interior market reaches approximately 1.2 trillion yen, housing providers have long faced structural issues such as fragmented sourcing, difficulties with small-lot orders, and the heavy workload of interior styling. Simultaneously, there is a growing demand from homeowners to choose furniture that reflects their personality through trusted channels.

Key Features of 'Setup Home' 1. Extensive Selection: Flexible choices ranging from individual items to 'Setup Plans' for living, dining, and bedrooms, featuring partnerships with Japanese manufacturers. 2. Digital & Call Center Integration: Options for digital-only ordering via a dedicated app/web portal or assisted ordering via a call center. 3. Zero Inventory/Zero Admin Burden: CoLife centralizes everything from procurement, logistics, and call center operations to payment and after-support.

Future Outlook Through the evolution of its ORM platform 'iecon,' CoLife aims to provide comprehensive support from pre-handover to post-move-in living, targeting a next-generation living experience.

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Products / services: iecon