CoLife Launches Immediate Experience Demo Site for Housing DX Platform 'iecon ORM'

CoLife, a company providing digital transformation (DX) services for housing owners, announced the launch of an 'immediate experience demo site' for its 'iecon ORM' platform, used by over 500 housing developers, builders, and management companies nationwide, on June 4, 2026. The demo site allows housing businesses to instantly visualize the smartphone application interface they would provide to owners upon adoption.

Faced with rising material costs and a decline in new housing starts, 'maintaining long-term relationships with homeowners (increasing LTV)' and 'improving after-maintenance efficiency' have become top management priorities. CoLife developed this demo site to share the 'successful owner relationship management models' cultivated through support for over 500 companies. To support the digital shift for builders nationwide, the company is simultaneously launching a 'Housing DX Support Campaign,' reducing initial costs to one-third (110,000 JPY including tax) and offering a full money-back guarantee. (Demo site URL: https://iecon-demo.colife.city/ )

Social Background: Structural Changes in the New Housing Market and Management Challenges The Japanese housing industry is undergoing unprecedented structural change. Global material and energy price hikes, stemming from the naphtha shock and the situation in Ukraine, are directly impacting construction costs. As sales prices rise, 'new construction sentiment' is cooling, making traditional 'build and done' models unsustainable.

Survival now depends on rebuilding relationships with past homeowners to establish sustainable 'stock revenue.' However, many businesses struggle with 'how to connect and monetize' those relationships.

Solution: One-Minute Simulation of 'LTV Maximization' Models CoLife has developed a limited-access demo site where anyone can experience the 'successful owner relationship models' refined with over 500 partners in just one minute. 'iecon ORM' is a platform that keeps residents and businesses connected for a lifetime, spanning automated inspection reception, e-commerce for consumables, real estate brokerage, and financial services. In the demo, businesses can interact with the actual smartphone screens their customers would use and simulate how to enhance engagement and connect to further business opportunities.

Campaign Overview: 'Housing LTV Maximization Support Campaign' To commemorate the demo site launch and the milestone of 500 client companies, CoLife is conducting a special campaign: - Period: June 4, 2026 - July 31, 2026 - Eligibility: Builders, developers, renovators, and real estate-related companies nationwide. - Benefits: For contracts signed within one month of creating a demo: - Initial cost: 330,000 JPY -> 110,000 JPY (tax incl.) - Monthly fee: 82,500 JPY -> 33,000 JPY (tax incl.) - Full refund guarantee if unsatisfied within the first month. - Application: Contact CoLife after experiencing the demo.

About iecon ORM CoLife operates based on the 'iecon ORM (Owner Relationship Management)®' concept, aiming to resolve inconveniences in housing by fostering high-quality relationships between housing businesses and owners from handover to maintenance and property transition. They provide 'iecon,' a 'housing OS' that serves as the connection point for businesses and owners.