Global Daily Strengthens Pharmaceutical and Cosmetics Marketing for Greater China, Signs Advisory Contract with Expert Cheng Spencer

Global Daily (Headquarters: Taito-ku, Tokyo; President: Ryoji Arai), a company specializing in inbound marketing and promotion, has signed an advisory contract with Cheng Spencer, a Taiwan-born authority on Japanese pharmaceuticals and cosmetics. The collaboration began in May 2026.

The Challenges of 'Yakusho' (Pharmaceutical/Cosmetics) Promotion Demand for Japanese pharmaceuticals and cosmetics remains high among tourists visiting Japan and foreign residents. However, marketing these products requires deep expertise due to Japan's Pharmaceutical and Medical Device Act and the complex regulatory environments in target markets.

By bringing on Cheng Spencer, who possesses deep knowledge of both Japanese products and local regulatory frameworks, Global Daily is now able to provide clients with higher-precision, compliance-adherent promotional solutions for the highly sought-after Greater China market.

Specific Initiatives The company is integrating expert supervision, advice, and recommendations from Cheng into its marketing solutions for pharmaceutical and cosmetics clients. Each project is tailored to the specific challenges, product characteristics, and target markets of individual companies.

- Production of product websites (LP) and original columns for healthcare manufacturers targeting Taiwanese visitors, leveraging Cheng’s knowledge in Japanese beauty and health. - Inclusion of expert recommendations and commentary from Cheng in pharmaceutical promotions to boost cognition and understanding among Taiwanese visitors. - Execution of special features on the company's media platform, 'JAPANKURU,' providing product introductions and columns aligned with Taiwanese market needs to build a purchase funnel before visitors arrive in Japan.

Profile: Cheng Spencer Name: Cheng Spencer (Cheng Spencer) Title: Japanese Pharmaceutical/Cosmetic Researcher / Japanese-Chinese Translator Origin: Tainan, Taiwan Background: Began field research on Japanese OTC pharmaceutical companies in 2011 and started writing the following year. Has authored over 18 books including the 'Japan Tour,' 'Japan Family Medicine,' and 'Japan Drugstore Beauty Research' series. Extensive experience in supervision and consulting for domestic pharmaceutical manufacturers and major drugstore chains, as well as collaboration with Japanese local governments such as Nara and Niimi (Okayama).