[The 'Counterattack of Paper' in the Era of Web Ads] Shared Flyers

Design-a Inc. (Headquarters: Hakata-ku, Fukuoka; CEO: Takayuki Shigyo) provides 'Share Chirashi,' a subscription-based posting service where multiple companies within the same trade area share the cost of distributing a single flyer. Highly regarded as an advertising medium supporting local businesses, 'Share Chirashi' has surpassed 1 million monthly distributions nationwide and reached 1,200 total contracted companies. As digital marketing reaches saturation, many companies are struggling with the 'red ocean' of web advertising. In this climate, analog (paper) flyer advertising stands out for its ability to reliably enter the recipient's field of vision. Our unique 'Share Chirashi' is a next-generation paper advertising medium specialized in area strategy, allowing for efficient allocation of limited budgets within a store's main trade area. Key features include costs at one-third of standard posting, high retention rates due to featuring four different industries, and growing interest from franchise headquarters and agencies. Future plans include creating community contribution slots and expanding distribution areas nationwide.