Design-a Co., Ltd. (Headquarters: Hakata-ku, Fukuoka City; Representative Director: Takayuki Shigyō), operator of the shared post-delivery flyer service "Share-Chirashi," announced that it will launch its services in 10 major areas within Kyoto Prefecture starting August 2026.

In recent years, traditional advertising media have faced challenges, including rising online advertising costs and decreasing return on investment (ROI) due to intensified competition, as well as a significant decline in newspaper subscription rates, particularly among younger demographics. Design-a aims to support store-based and community-focused businesses in Kyoto as an alternative marketing solution.

List of the 10 New Areas in Kyoto Starting August 2026, the service will launch simultaneously in the following major areas in Kyoto, selected to optimize local business awareness and customer acquisition: - Shijo Karasuma - Ichijoji - Yamashina - Nijo - Nishikyogoku - Saga Uzumasa - Nagaokakyo - Fujinomori / Tanbabashi - Shibatake / Shimogamo - Katsura / Kami-katsura

Characteristics of "Share-Chirashi" in the Advertising Market 1. Advantages over Online Advertising: Targeted Local Investment While online advertising costs per click and customer acquisition costs continue to rise due to competition, Share-Chirashi targets only the areas within commuting distance of physical stores, facilitating efficient investment and lowering the hurdle from awareness to action.

2. Advantages over Newspaper Inserts: High-Density Distribution to Non-Subscribers Newspaper insert advertisements do not reach households without subscriptions, notably younger and single-person households. Share-Chirashi delivers flyers directly to mailboxes in the target areas, allowing information to reach local residents regardless of their newspaper subscription status.

3. Reaching Digitally Disconnected Segments By using physical print media, the service reaches seniors who do not frequently use the internet and consumers who block or overlook online advertisements.

About "Share-Chirashi" "Share-Chirashi" is a shared advertising service that prints information from multiple businesses and shops on a single flyer for direct mailbox delivery. This approach reduces costs compared to independent posting or newspaper inserts while delivering visually clear layouts designed by professional designers directly to local residents.

Official Service Website: https://share-chirashi.com/

Company Profile Company Name: Design-a Co., Ltd. Representative: Representative Director Takayuki Shigyō Address: 3-4-25 Hakata Ekimae, Hakata-ku, Fukuoka City, 812-0011, Japan Established: September 2019 Business Description: Operation of the shared flyer delivery service "Share-Chirashi," advertising planning

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  • Source: PR TIMES
  • Category: New Product