What is the 'Flee the Mite Game'?

It is a web browser-based action game that does not require installation. Players become mites and aim to survive and increase their numbers on a carpet, while avoiding the 'Mite Catcher Lab' that appears from the top of the screen.

What is the purpose of the game?

The purpose is to help players understand mite reproduction speed and threats from the mite's perspective, encouraging them to reassess their living environment, and to experience the product effects of 'Mite Catcher Lab' in a fun way.

You can play it for free by accessing the official website (https://www.danigame.com).

Why was this game developed?

Developed to go beyond product advertising, it aims to be an educational tool that enhances hygiene awareness while consumers enjoy, in the context of mites proliferating year-round due to comfortable living conditions.

E-Surf Releases Interactive Educational Web Game 'Danigame' for 'Mite Trap Lab' Promotion

Published May 21, 2026 8:30 PM ・ Updated Jun 14, 2026 5:06 AM ・ 5 min read ・ Source: PR TIMES

On May 21, E-Surf released a free web game called 'Danigame' to promote its 'Mite Trap Lab' product. Users can experience mite infestation and the product's effectiveness from a mite's perspective.

E-Surf (Shinjuku, Tokyo; CEO: Hayato Tanaka) has released 'Danigame,' a web application game, on May 21 as part of the promotion for its 'Mite Trap Lab' mite-catching sheets. The game is designed to allow users to experience the threats associated with mite infestation and the powerful efficacy of the product.

<A Mite Simulation Game to Encourage Preventative Awareness> As residential environments have become more comfortable, mite activity has increased, leading to a rise in health issues such as itching and bronchitis. This game aims to help users understand the structure of this threat from a 'mite's perspective,' encouraging them to re-examine their daily living environments.

<About the Web Game 'Danigame'> This is a browser-based action game that requires no installation. With a play time of about 60 seconds, it is designed for a wide range of users to learn about mites while having fun.

・Game Mechanics The player takes on the role of a 'multiplying mite' and aims to survive and increase in number on a carpet. However, a powerful presence, the 'Mite Trap Lab,' constantly appears from the top of the screen to reduce the number of mites. The player must frantically escape to avoid the traps.

<Messages Conveyed Through the Game> 1. Visualizing Mite-Preferred Environments: By playing as a 'multiplying mite,' players can intuitively understand the speed of mite reproduction. 2. Overwhelming Effectiveness of Mite Sheets: The mechanism where the number of mites decreases upon contact highlights the powerful 'prevention and removal' capabilities of the product. 3. Amplifying Urgency and Proposing Solutions: Elements like the 'Mite Trap Lab Gold' that appear after a certain number of mites are reached serve to communicate the importance of countermeasures.

<Background and Purpose of Development> Recently, the active period of mites has extended, leading to year-round reproduction. For those suffering from symptoms like persistent sneezing or itching, this initiative proposes new solutions at the living environment level. It serves as an 'educational tool' rather than just a product advertisement, contributing to comprehensive indoor mite countermeasures.

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Source: PR TIMES
Category: New Product

E-Surf Releases Interactive Educational Web Game 'Danigame' for 'Mite Trap Lab' Promotion

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