EmpowerX Inc. has released an interview detailing its support for Raksul Inc.'s new market development. Raksul's enterprise division leveraged EmpowerX's Account-Based Marketing (ABM) and inside sales strategies to identify promising markets and systematize their sales model. Through rapid hypothesis testing and strategic execution, the partnership built a successful model in the real estate industry, specifically in the buying and selling brokerage area. This led to Raksul achieving 230% of their semi-annual target, implementing the model in large enterprises, and rolling it out company-wide. By analyzing organizational charts to target key personnel and optimizing approaches for each company, they achieved highly reproducible sales activities. EmpowerX will continue as a strategic verification partner for new services and market validation.
FACT BOX
- Source: PR TIMES
- Category: business