Which of the Four Winds Will You Choose? Pop-Up Store 'THE CHILL STAND by baramood' Offers Hands-On Experience with Stylish and Comfortable Handheld Fans

Emutas Co., Ltd. (headquartered in Chiyoda-ku, Tokyo), a company engaged in the import and sale of beauty appliances and cosmetics, will hold its first limited-time pop-up store for the handheld fan brand 'baramood (paramood)'—marketed as 'wearing and carrying wind like a fashion item'—at ZeroBase Omotesando from Wednesday, July 15, 2026, to Monday, July 20, 2026, for six days. This event offers a firsthand experience of baramood’s new value proposition: choosing wind not merely for cooling, but as a personal lifestyle statement.

Starting Wednesday, June 24, baramood fans will also be available online via MASH GO GREEN STORE. In July, the brand will launch limited-time sales at Cosme Kitchen ShinQs by TOKYU DEPARTMENT STORE and Biople Lumine Est Shinjuku.

Additionally, baramood has been selected as the official handheld fan of 'ASOBIEXPO 2026,' a large-scale summer music festival featuring 86 diverse performing acts, bringing refreshing comfort to festivalgoers during the hot season.

Developed by South Korea’s hair dryer manufacturer HANIL ELECTRONICS (Hanil Electronics), baramood’s handheld fans deliver powerful airflow for instant refreshment. Each model offers a distinct wind quality: a gentle, enveloping breeze like a soft zephyr around the face, a smooth and wide-reaching airflow, a light yet sharp and focused stream, or a strong, stable, and directional gust.

In the hair dryer market, many brands already emphasize not just wind strength but also wind quality. baramood extends this 'choosing your wind' philosophy into the handheld fan category, focusing on comfort and sensory experience.

By comparing different wind textures and designs, baramood invites users to select their ideal breeze—just as they would choose an outfit—tailoring their choice to personal preferences and lifestyles.

THE CHILL STAND by baramood

'THE CHILL STAND by baramood (The Chill Stand by paramood)' is baramood’s first pop-up store, offering a limited-time opportunity to experience all four handheld fan models firsthand, feel the differences in airflow, and discover the perfect wind for oneself.

Omotesando was chosen as the venue for its concentration of high-end fashion boutiques and lifestyle-conscious visitors. baramood positions its fans not as mere gadgets, but as desirable fashion accessories, aligning its brand aesthetic with Omotesando’s unique sensibility.

'THE CHILL STAND by baramood' will serve as a refreshing 'CHILL spot' at the heart of Omotesando, where visitors can pause and breathe. 'CHILL' signifies more than cooling down—it represents stepping away from the heat and bustle to take a moment at one’s own pace. This pop-up offers a brief escape from urban stress.

True to its name 'STAND,' the store is designed as an accessible stop for anyone—whether during a shopping break or seeking relief from summer heat.

Pop-Up Store Details

Visitors can freely test all four baramood handheld fan models and experience their unique airflow characteristics.

On the first floor, guests who follow baramood’s official Instagram account will receive a complimentary frozen drink. On the second floor, a relaxation zone called 'CHILL SPOT' will be available, where visitors can enjoy a frozen beverage while experiencing baramood’s refreshing breeze in comfort.

Event Overview

· Period: July 15 (Wed) – July 20 (Mon), 2026

· Opening Hours:

July 15 (Wed): 3:00 PM – 8:00 PM

July 16 (Thu) – July 20 (Mon): 10:00 AM – 8:00 PM

* Entry may be restricted on the day depending on venue congestion.

· Location: ZeroBase Omotesando (3-5-22 Kita-Aoyama, Minato-ku, Tokyo 107-0061)

· Access: 1-minute walk from Exit A3 of Omotesando Station (Ginza, Chiyoda, and Hanzomon Lines)

* Please refrain from direct inquiries to the venue.

[Official Instagram] @baramood

In-Store Experience

● Experience baramood’s concept of 'wearing and carrying wind like fashion'

baramood Handyfan Type #01 Natural

baramood Handyfan Type #02 Silky

baramood Handyfan Type #03 Blast

baramood Handyfan Type #04 Stream

Model Name

Handyfan

Type #01

Natural

Handyfan

Type #02

Silky

Handyfan

Type #03

Blast

Handyfan

Type #04

Stream

Wind Quality

Enveloping

Natural

Smooth

Silky

Lightweight Blast

Reliable Stream

Features

The ring-shaped outlet draws in surrounding air, creating a soft, zephyr-like breeze that gently wraps around the face.

A larger outlet diameter pulls in more air, generating a smooth, high-volume airflow. Experience gentle wind pressure with wide coverage.

A narrow 33mm outlet delivers a light, direct, and focused stream exactly where needed. Compact and foldable for easy portability.

A 50mm outlet combined with high-power design produces a strong, stable, and directional airflow—ideal for those seeking instant cooling and long-lasting performance.

All four baramood handheld fans—Type #01 Natural, Type #02 Silky, Type #03 Blast, and Type #04 Stream—launched on June 18, 2026, will be available for hands-on testing and on-site purchase.

Natural and Silky models offer a wide, diffused airflow from a circular outlet, unlike the highly directional wind common in premium handheld fans. Blast and Stream models deliver high-volume airflow powered by advanced motors.

This is a rare opportunity to compare wind qualities, form factors, and color options side by side.

● Refresh Body and Mind at CHILL SPOT

A dedicated relaxation space will be available on-site. Guests can unwind while enjoying baramood’s refreshing breeze.

Additionally, by posting about the venue on Instagram