Background: The Serious Issues of "Language Barriers" and "Man-Hours" We Faced Internally Our company has been patronized by many inbound (foreign tourists visiting Japan) customers; however, our frontline staff were not fluent in English, and an enormous amount of time and effort (man-hours) was spent responding to them using translation tools. To solve the issues of "delayed responses to customers" and "heavy burden on staff," we developed and implemented a "Multilingual AI Chatbot" within our own company.

Dramatic Changes Post-Implementation (In-House Results) As a result of implementing the AI tool developed in-house, we succeeded in generating the following overwhelming results.

Sales Doubled! Acquiring Reservations Even While Sleeping Automated DMs and inquiries on SNS platforms like Instagram using AI. By enabling 24/7 "instant replies," our CVR (Customer Conversion Rate) improved dramatically, and we built a system where reservations come in automatically even during the late-night hours when staff are asleep.

Massive Reduction in Man-Hours for SNS Posting and SEO Measures Blog SEO measures and SNS post creation, which humans previously did manually, were also streamlined with AI. We significantly reduced the labor costs and time spent on marketing. It goes without saying that posts fully created and published by AI generated tens of thousands of impressions on platforms like Threads.

Instagram posts also utilize AI for image and video generation. With an account where even the scripts are AI-generated from the start, we achieved 9,000 followers with just 25 posts, and so on. (In other accounts, there are cases of reaching 100,000 followers in the first month.)

FACT BOX

  • Source: PR TIMES
  • Category: New Product