ENTER Inc. Establishes June 6 as 'Fiction Entertainment Day,' Launches ARG Project 'Kyokou Kaiwai'

ENTER Inc. has established June 6 as 'Fiction Entertainment Day' to foster creativity and for the further development and popularization of fiction entertainment culture, receiving certification from the Japan Anniversary Association.

Coinciding with the establishment of this day, the company will launch the ARG (Alternate Reality Game) brand/project 'Kyokou Kaiwai,' which traverses the space between reality and fiction, and will open its official website on June 6, 2026.

'Kyokou Kaiwai' is a project that develops experiential fiction where participants themselves become part of the story, combining ARGs, immersive theater, online content, games, puzzles, social media, and real-world experiences.

Within its world, it exists as a fictional investigation agency that investigates and records 'fictions' that have slipped into reality. Participants will delve deeper into the story through investigation records, requests, and clues scattered throughout the real world.

As a kickoff project, the 'Kyokou Kaiwai ARG Contest' will be held starting June 6, 2026. Additionally, the company has announced the production of 'Meguriyui,' an immersive play where the audience becomes part of the story.

Official Website: [https://kyokoukaiwai-official.com]

About June 6, 'Fiction Entertainment Day' June 6 is an anniversary aimed at widely communicating, enjoying, and nurturing the value and appeal of 'fiction entertainment'—such as novels, movies, anime, games, theater, puzzles, ARGs, and immersive experiences—that moves people's imagination beyond reality. Stories are no longer just for 'reading, watching, or playing.' They have expanded into a culture that creates new experiences within reality through 'creating, acting, and participating.' Starting from June 6, the project will continuously develop ARG works, immersive plays, and online content to energize Japan's fiction culture and experiential entertainment.

What is an ARG? ARG is an abbreviation for Alternate Reality Game, a type of experiential entertainment enjoyed by connecting the real world and a story. By combining websites, social media, videos, audio, puzzles, real locations, and theatrical direction, participants engage with the work not as mere spectators but as members who advance the story.

What is 'Kyokou Kaiwai'? 'Kyokou Kaiwai' is an ARG brand/project developed by ENTER Inc. Centered on ARGs, it will link immersive theater, online content, and real-world experiences to develop multifaceted experiences that transform the real world itself into a stage for the story. In the project's world, 'Kyokou Kaiwai' is a fictional investigation agency that probes into fictions that have entered reality, unconfirmed stories, and mysterious events. Participants will engage with the world of 'Kyokou Kaiwai' as investigators, witnesses, clients, or even as central figures in the story. The brand name implies 'a place where fiction lovers gather and where stories and reality intersect.'

'Kyokou Kaiwai ARG Contest' to be Held As a kickoff for 'Kyokou Kaiwai,' the 'Kyokou Kaiwai ARG Contest' will be held to broadly solicit proposals for ARG works. The contest seeks a wide range of plans, including ARGs, puzzles, social media-linked stories, immersive experiences, and narrative experiences that utilize real spaces. Winning entries will be awarded prize money and may proceed to a commercialization contract with 'Kyokou Kaiwai.' Judges will include figures active in the ARG and experiential entertainment fields, such as Mr. Ri-neko, and other celebrities, who will evaluate proposals based on creativity, narrative, participant experience design, feasibility, and originality. - Name: Kyokou Kaiwai ARG Contest - Submission Period: June 6, 2026 (Sat) – July 31, 2026 (Fri) - Content: ARG project proposals following the application format - Contest Page: [https://kyokoukaiwai-contest.com/]

Immersive Play 'Meguriyui' Production Announced Coinciding with the launch of the 'Kyokou Kaiwai' project, the production of the immersive play 'Meguriyui' has been decided. 'Meguriyui' is an immersive play where the audience members themselves become part of the story, experiencing the boundary between reality and fiction. The audience will move through the space, encountering characters and events, and gaining a different story experience for each person. - Title: Meguriyui - Performance Period: November 27 – December 6, 2026 - Venue: Route T