Essen Inc. Appoints Kii Kunisada as Head of Brand Partnerships

Essen Inc. (Headquarters: Kawasaki City, Kanagawa Prefecture, Representative Director: Kengo Tachibana, hereinafter "Essen"), which builds infrastructure to support social decision-making by utilizing behavioral big data to capture the real "movements" of people and things, is pleased to announce that Kii Kunisada has joined the company as Head of Brand Partnerships. Kunisada has led advertising, business development, and marketing at domestic and international digital platforms such as X (formerly Twitter) Japan, Pinterest Japan, and BeReal. Going forward, she will focus on building brand partnerships with national clients and driving business growth, primarily through Essen's mobility advertising business, "Rooftop Ad."

Comment from Kii Kunisada

As touchpoints between companies and consumers become increasingly concentrated in the digital realm, I feel that the temporal value of time spent off-screen, such as during commutes or while out in the city, is becoming more important than ever. Essen's "Rooftop Ad" is an advertising domain with immense potential, capable of naturally integrating into these off-screen moments and enabling communication that is contextually relevant to consumers' behavior and locations.

Furthermore, by leveraging mobility data and technology, Essen aims to evolve OOH from mere advertising space into a new medium that connects the value of mobility and locations with both companies and consumers. Feeling great potential in this challenge, I have decided to join the company.

I intend to deliver Essen's unique value to the market without segmenting online and offline, by utilizing my experience in advertising, business development, and marketing cultivated at domestic and international digital platforms. I am confident that I can contribute to Essen's further growth not only by bringing an objective perspective to management but also as a partner to drive business growth together.

Comment from Representative Director Kengo Tachibana

Under the mission of "Co-creating the future through action," Essen has built infrastructure that accumulates real behavioral data while monetizing mobility. Ms. Kunisada is a rare talent who has been at the forefront of online advertising and consumer communication both domestically and internationally. I am convinced that her expertise and drive will be a great asset to Essen's challenge of maximizing the value of off-screen time. Together, we will evolve mobility advertising into a new medium.

Brief Biography of Kii Kunisada

Prior to joining Essen, Ms. Kunisada was involved in establishing the advertising business for Pinterest Japan in the Japanese market as an early member after working at Twitter Japan (now X). She also served as the first employee in Japan for Voodoo Japan (BeReal.), where she was responsible for building the advertising business and content strategy. She has engaged in business development, marketing, and partnership roles at domestic and international digital platforms.

About Essen Inc.

Essen Inc. is a startup with the mission of "Co-creating the future through action," aiming to build infrastructure that supports social decision-making by capturing the real "movements" of people and things. Based on a data collection platform utilizing regional mobility such as taxis and delivery vehicles, Essen is developing diverse businesses centered around the mobility network, including the measurable mobility advertising business "WithDrive" and the anomaly detection of water and sewage infrastructure using infrared sensors.

Company Name

Essen Inc.

Location

Kawasaki City, Kanagawa Prefecture

Representative

Kengo Tachibana, Representative Director and President

Established

August 18, 2021

Business Activities

Mobility advertising business, mobility data collection and analysis business

Inquiries regarding this matter

Essen Inc. Public Relations

Email: [email protected]

TEL: 090-3160-4367