L’AUBE BLANC successfully concludes POP UP STORE at Isetan Shinjuku and begins online sales for new summer collection ‘VACATION COLLECTION 2026’.

Fenetre Co., Ltd. (Head office: Minato-ku, Tokyo; Representative Director: Mariko Kaji), which operates the apparel brand "L’AUBE BLANC," successfully concluded its POP UP STORE held at Isetan Shinjuku Main Building 2F The Stage #2 from April 29 (Wednesday/Holiday) to May 5 (Tuesday/Holiday), 2026.

During the event, the new summer collection 'VACATION COLLECTION 2026' was pre-sold, and many customers visited daily for the opportunity to see and purchase items firsthand.

General sales for the same collection will begin on the official online store from May 16 (Saturday), 2026, at 18:00.

<L’AUBE BLANC VACATION COLLECTION 2026 Concept>

"A Quiet Escape"

The light flowing by the seaside, and time spent on creative work in a quiet space.

The designer's peaceful summer holiday has been distilled into this season's collection.

Materials that shimmer with light, and a dignified beauty within a natural stance.

Effortless elegance is embodied in delicate details and airy silhouettes.

This season's vacation collection is designed to capture the light flowing by the seaside, the time spent on creative work in a quiet space, and the peaceful summer holidays enjoyed by the designer.

A total of five types of items are available, featuring vibrant colored dresses that beautifully stand out in the summer sun, and blouses imbued with the warmth of hand-weaving, crafted stitch by stitch by artisans. Delicate details and airy silhouettes shine through. The collection proposes a high-quality style that exudes L'AUBE BLANC's unique dignified elegance within a relaxed demeanor.

Online Release Schedule: May 16, 2026 (Saturday) 18:00〜

L’AUBE BLANC Official Online Store: https://laube-blanc.com/

Smocking Lace Volume Dress incl. tax ¥33,000 Beaded Smocked Puff Sleeve Top incl. tax ¥27,500 Panel Flare Shirt Dress incl. tax ¥28,600 Balloon Collar Jumpsuit incl. tax ¥27,500 Layered Sculpt Peplum Top incl. tax ¥22,000

<Isetan Shinjuku POP UP Event Report>

At this pop-up store, the 2026 summer new collection "VACATION COLLECTION 2026" was pre-sold.

The venue, expressing the theme "A Quiet Escape," and the numerous delicate items showcasing artisan craftsmanship, attracted the attention of discerning visitors.

Especially on the opening day, April 29 (Wednesday/Holiday), and May 2 (Saturday), the full lineup of items was available, and many customers visited immediately after opening. There were also opportunities to interact directly with Director Mariko Kaji, making it a special seven days where visitors could experience the brand's worldview.

About L’AUBE BLANC

A brand handled by director Mariko Kaji, which develops designs that leverage each individual's supple curves. Through ageless and timeless items, the brand proposes high-quality products that fit into daily life.

Official Site: https://laube-blanc.com/

Official Instagram: @laubeblanc

Director Instagram: @kajimari1226

Inquiries regarding this matter

L’AUBE BLANC Public Relations: Sekiguchi

Email address: [email protected]

Inquiries from general customers

L’AUBE BLANC Customer Support

https://laube.channel.io/home

(Please note that replies may take some time)

Business hours: 11:00-18:00

Closed: Saturdays, Sundays, and public holidays