Baby Brand 'L’AUBE bébé' is Born, Translating the Aesthetic of L'AUBE BLANC—Directed by Mariko Kaji—into the World Seen Through Children's Eyes

FENETRE Inc. (Headquarters: Minato-ku, Tokyo; CEO: Mariko Kaji) is proud to announce the launch of 'L’AUBE bébé,' a new baby clothing brand.

Inspired by the aesthetic of the women's apparel brand 'L'AUBE BLANC,' L’AUBE bébé draws its inspiration from the world as seen through children's eyes. Motifs inspired by flowers, butterflies, and children's freehand drawings are crafted with delicate couture sensibility.

Designed to make warm family moments even more beautiful and memorable, each piece is meticulously detailed. We deliver these special garments with heartfelt wishes, accompanying your irreplaceable moments.

A launch event will be held in Daikanyama on July 18 (Sat) and 19 (Sun), 2026.

At the event, the debut collection 'Chapter 1' will be available for pre-sale, offering an early opportunity to experience the pieces firsthand.

Additionally, general online sales of the collection will begin on July 24 (Fri) at 21:00 via the official online store.

[Official Online Store] https://laube-blanc.com/pages/laube-bebe

[Official Instagram] https://www.instagram.com/laube_bebe

L’AUBE bébé CONCEPT STORY

L’AUBE bébé is a baby brand conceived from the beautiful picture-book worlds we admired in childhood.

Each season tells a unique story, expressing through garments the world as seen through children's eyes.

"A fairy tale read together with mommy at bedtime.

Drawn by fluttering butterflies,

the flowers in the garden begin to whisper softly to one another."

L’AUBE bébé brings to life

the beautiful picture-book world we once adored as children—

a world that is, in fact, the very world seen through children's eyes.

Motifs inspired by flowers, butterflies,

and children's freehand drawings

are crafted with delicate couture sensibility.

One day, these tiny clothes will no longer fit.

But the stories lived in them,

and the memories they hold,

will remain forever vivid in the heart.

The beauty cherished by a mother,

lovingly passed on to her little one.

"A fairy tale read together with mommy at bedtime.

Drawn by fluttering butterflies,

the flowers in the garden begin to whisper softly to one another."

L’AUBE bébé brings to life the beautiful world of the storybooks we once adored as children—

a world seen through the eyes of a child, filled with wonder and imagination.

Inspired by flowers, butterflies, and the free-spirited drawings of little ones,

each piece is crafted with the delicate sensibility of "couture."

One day, these tiny clothes will no longer fit.

But the stories lived in them,

and the memories they hold,

will remain forever vivid in the heart.

The beauty cherished by a mother,

lovingly passed on to her little one.

DEBUT COLLECTION "Chapter 1" PRODUCT INTRODUCTION

The debut collection "Chapter 1" tells the story of "The Garden in Sunlight and the Secret Butterflies."

Nine items are available, including delicately detailed dresses, playful bibs, and doudous adorned with whimsical motifs.

Online release schedule: Starting July 24 (Fri) at 21:00

[Official Online Store] https://laube-blanc.com/pages/laube-bebe

Bean Cutwork Collar Dress

¥12,100 (tax in)

Little Garden Tulle Dress

¥13,200 (tax in)

BLANC Doudou

¥5,500 (tax in)

Basket Knit Cardigan

¥11,000 (tax in)

Rainbow Smocking Dress

¥14,300 (tax in)

Little Friends Bib

¥3,300 (tax in)

Daisy Garden Dress

¥16,500 (tax in)

Butterfly Garden Dress

¥16,500 (tax in)

Elephant Parade Tunic

¥16,500 (tax in)

SALES SCHEDULE

Pre-sale: L’AUBE bébé LAUNCH EVENT

Dates: July 18 (Sat) – 19 (Sun), 2026, 10:00–19:00 (Last entry at 18:30)

Location: Daikanyama Address Space A・B (1-minute walk from Daikanyama Station)

17-4 Daikanyamacho, Shibuya-ku, Tokyo 150-0034, D201a

※Located next to the baby goods select shop 'blossom39'

General Release: Official Online Store

Release Date: Starting July 24 (Fri) at 21:00

Official Online Store: https://laube-blanc.com/pages/laube-bebe

EVENT DETAILS

Launch Event in Daikanyama to Celebrate the New Brand

To celebrate the birth of L’AUBE bébé, a launch event will be held in Daikanyama on July 18 and 19, 2026.

At the event, the debut collection 'Chapter 1' will be available for pre-sale, allowing guests to experience the pieces firsthand.

Additionally, we’ve prepared a family-friendly space with a kids’ area and specialty ice cream sales, ensuring a comfortable and enjoyable experience for parents and children alike.