What is the purpose of the partnership between First Canvas and Mood?

It aims to address the severe labor shortage and recruitment and retention challenges in the food service industry.

What is the content of the service?

It is an integrated support package that combines First Canvas's 'recruitment branding' and Mood's 'internal community strengthening', covering the entire process from recruitment to retention.

What are the challenges in the food service industry that underlie this partnership?

Challenges include the suspension of foreign worker acceptance, a cycle of attrition due to the lowest industry-level annual income, and a recruitment structure that makes it difficult to convey the company's appeal to job seekers.

What is the target area for the service?

It will initially target food service companies in the capital region and gradually expand nationwide.

Business Partnership Formed to Solve Talent Issues in the F&B Industry

Published May 26, 2026 4:10 PM ・ Updated Jun 14, 2026 4:56 AM ・ 4 min read ・ Source: PR TIMES

First Canvas Co., Ltd. and Mood Inc. have formed a business partnership to address severe labor shortages and staff retention issues in the F&B industry. Starting in May 2026, they will provide a joint service combining recruitment branding and internal community strengthening.

First Canvas Co., Ltd. and Mood Inc. announced today that they have signed a business partnership agreement aimed at solving the severe labor shortage and recruitment retention issues facing the food and beverage (F&B) industry.

From May 2026, the two companies will begin offering a joint service combining 'recruitment branding' and 'internal community strengthening.' The service will initially target F&B companies in the Tokyo metropolitan area, with plans for a nationwide rollout.

Background of the Partnership

### Effective Suspension of Foreign Talent Acceptance For years, the F&B industry has compensated for labor shortages by accepting foreign talent under the Specified Skilled Worker (i) program. However, as of April 13, 2026, the issuance of Certificates of Eligibility for residence has been halted, further narrowing options for securing talent.

### Structural Cycle of Recruitment and Retention Exhaustion Average annual income for full-time employees in the accommodation and F&B industry is among the lowest across all industries. The structure where 'half of new hires quit within three years' continues to create an exhausting cycle of recruitment costs.

### An Era Where the Job Page Itself is the Brand As chains expanding across multiple areas increase, job seekers often find it difficult to identify the parent company. For F&B firms unable to invest heavily in corporate websites, branding the job page itself is the most practical and optimal strategy.

The Core of the Partnership: 'Attracting from Outside' x 'Nurturing from Within'

First Canvas specializes in recruitment branding, while Mood possesses the ability to 'create the atmosphere of a place' through event planning and video production. Combining their strengths realizes an end-to-end support system from recruitment to retention.

Future Outlook

Starting in May 2026, the joint service will be offered to F&B companies in the Tokyo area. In addition to expanding the integrated package nationwide, the companies plan to actively conduct seminars and disseminate information regarding the improvement of labor environments in the F&B industry.

FACT BOX

Source: PR TIMES
Category: Partnership

Business Partnership Formed to Solve Talent Issues in the F&B Industry

⚡ Key Points

Background of the Partnership

The Core of the Partnership: 'Attracting from Outside' x 'Nurturing from Within'

Future Outlook

FACT BOX

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