FLUED Launches Support for AI Data Operations Platform 'DataSango' to Enhance B2B Sales DX

FLUED Inc. (Chiyoda-ku, Tokyo; CEO: So Matsunaga), a specialist in B2B marketing and sales DX support, has announced it will start handling the AI data operations platform 'DataSango,' provided by Mer Inc. (Shibuya-ku, Tokyo; CEO: Tomoaki Sawaguchi). This initiative aims to accelerate the foundation for sales DX and AI utilization in B2B companies through automated CRM data maintenance.

Background of the Service While Japanese B2B companies are increasingly adopting MA/CRM/SFA and AI tools, many still face data quality issues such as duplicate records, inconsistent naming conventions, and missing information. These issues lead to degraded AI output quality, unreliable reports, and errors in automated workflows.

FLUED has provided end-to-end support from strategy formulation to business process outsourcing (BPO). Through this experience, the company has confirmed that 'clean CRM data' is an indispensable foundation for successful AI and workflow automation. This partnership aims to provide clients with a no-code solution to automate CRM data maintenance.

About DataSango DataSango is an AI data operations platform that automatically cleanses duplicates, corrects naming inconsistencies, and fills in missing or unclassified data within CRM systems, building a solid data foundation for AI and automation.

Key features include: - **Prospecting**: Automatically registers data filtered from a database of over 5 million companies into the CRM. - **Merge**: Detects and automatically integrates duplicate records based on custom rules. - **Cleansing**: Automatically standardizes naming for company names, phone numbers, and addresses. - **Enrichment**: Automatically assigns and updates corporate numbers, industries, and locations using a massive database. - **Transform**: Automatically generates new segments and classifications using no-code logic. - **AI Enrichment**: AI conducts web research to automatically fill in fields like 'Company Profile' or 'Latest News.' - **AI Transform**: AI interprets free-text titles (e.g., 'CEO', 'President') and converts them into structured data.

The platform can be used alongside existing CRM/SFA tools and is currently available in beta with a free plan.

Partnership Details As B2B marketing experts, FLUED will provide comprehensive support including DataSango implementation proposals, CRM operations design, data governance rule-making, and operational establishment. They aim to deliver sales DX starting from data quality.

Future Outlook FLUED plans to expand its support for SaaS, manufacturing, and IT companies by standardizing data maintenance phases in CRM implementations and leading cleansing projects for AI agent integration. With the motto 'Leave everything to us except product development,' FLUED aims to further accelerate B2B marketing and sales DX for its clients.