[New Brand Launch] "miu+", a One-Point Care Brand for Adults That "Refines Without Adding", Debuts with 2 Lip Care and 2 Eyelash Care Products | Simultaneous Release on May 15, 2026

F's Beauty Co., Ltd., based in Naka-ku, Nagoya, Aichi Prefecture, which develops the skincare and haircare brand "ALPSion" that embraces the essence of skin, has launched a new brand "miu+" specializing in "one-point care" for adults. Four items, including two types of lip care and two types of eyelash care, will be released simultaneously on Friday, May 15, 2026.

Prior to the launch, the brand website and official Instagram account have also been opened.

Brand Concept

miu = mieux (better) × me (me) × new (new) + (plus) = "potential," "draw out," "change," "future"

The brand theme is "Every day, today feels a little bit better."

What we adults, who have experienced many changes, are looking for is not to conceal, nor to excessively enhance. A new choice of "tidying up without overdoing." Drawing out innate beauty and bringing subtle confidence to everyday life. miu+ supports a daily life where "feeling a little bit better" continues.

"Serious" One-Point Care for the Adult Generation

Serious = "Maji" (Japanese for serious). Therefore, it delivers results. The "Maji" series, the first from miu+, is a care line that seriously pursues effectiveness for the adult generation. It is designed to make you feel a change with each use, rather than just a temporary effect, bringing out your inherent beauty.

Maji Lip Plump Lip Serum From instant plumpness to future fullness. 4.5g / 3,850 yen (tax included)

A serum that conditions the lips while enhancing their appearance during the day. With a comfortable feel, it creates a full, firm sensation and a clear, healthy complexion. For lively, moisturized lips.

Maji Lip Night Serum Turn sleeping time into time for cultivating beauty. 10g / 3,850 yen (tax included)

A night serum that provides intensive care for lip condition while you sleep. Prevents dryness and moisturizes deep inside* the skin. For full, refined, and beautiful lips. The fresh glow the next morning is a sign of intensive hydration. *Stratum corneum

Maji Lash Serum For impressive eyelashes that possess density, strength, and beauty. 5mL / 7,150 yen (tax included)

Luxuriously formulated with carefully selected ingredients, considering the eyes of adults. It gives each eyelash firmness and elasticity, leading to a distinctively impressive eye area. With continued use, eyelashes become supple with a noticeable density.

Maji Lash Coating BK Jet-black luster enhances the impression of the eyes. 8g / 3,850 yen (tax included)

With a single application, it imparts a wet-look luster, creating a natural bundle effect and clear radiance that leverages your natural eyelashes. It protects eyelashes from external elements and dryness, maintaining a sophisticated finish.

Event Exhibition Information

Beautyworld Japan Tokyo 2026 Exhibition

- Date: Monday, May 18 – Wednesday, May 20, 2026 - Venue: Tokyo Big Sight, Platinum Area, Cosmetics Zone, West Hall 2, B015

In addition to touch-ups of the four new "miu+" products, we will also offer consultations for salon introductions and experiences with "ALPSion" skincare and beverage products. Special plans and visitor benefits limited to the exhibition period are also available. We sincerely invite you to visit our booth. We look forward to welcoming you.

Company Profile

F's Beauty Co., Ltd. Headquarters: Naka-ku, Nagoya, Aichi Prefecture Business: Manufacturing, sales, and OEM business of cosmetics HP: https://alpsion.com/ Instagram: https://www.instagram.com/alpsion/

miu+ (Miu Plus) Brand Site: https://miu-plus.com/ Official Instagram: https://www.instagram.com/miu_plus.official/