[Survey of 326 People] 80% Prioritize 'Proximity' in Gym Selection, Yet Top Post-Enrollment Gap is 'Inability to Attend' – Lessons in No-Regret Gym Selection from Experienced Users

FULL HOUSE Co., Ltd., operator of the gym comparison media "Gym Sagasu," conducted a survey among 326 gym users aged 10-70. The report highlights the "paradox of convenience" within the fitness industry.

Key Survey Findings - Primary selection factors: "Convenience/Proximity" (78.2%) and "Monthly Fee" (77.2%) ranked highest. - The Paradox: Despite prioritizing proximity, the #1 post-enrollment gap was "could not attend as much as expected" (21.4%). - Reasons for Quitting: Approximately 60% of cancellations were due to "busyness, fatigue, or loss of motivation." - Strategic Insights: Users who prioritize low cost are more likely to fail. There is a strong demand for checking "congestion levels during specific hours" (e.g., 19:00–21:00) before joining.

Generational and Demographic Needs Different age groups show varied priorities: younger users focus on distance from home or school, while seniors seek an age-friendly atmosphere. The survey also revealed that while fitness is booming, only 9.2% of people currently maintain an active gym membership.

Three Points for Selecting the Right Gym Based on the data, the report suggests three checkpoints to avoid failure: 1. Verify the reality of congestion during your intended "usage hours." 2. Focus on "lifestyle flow and location" that integrates into your daily routine. 3. Identify specific "benefits of attending" that cannot be replicated at home.

"Gym Sagasu" allows users to filter across Japan by specific needs, such as "Pool," "Female Only," or "24h Access," to bridge the gap between expectations and reality.