[Real Estate Brokerage x New Lead Generation Success Story] Consolidating 30% of Man-hours into "Strategy Design" by Shifting from Letter Campaigns to Form-Based Sales. A Method that Achieved a Unique Visit Rate of 15%.

FUTUREWOODS Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo, President: Hayato Obama), which provides the sales support tool "FutureSearch," will release a case study of Company D, which handles rental brokerage for large office buildings in the Tokyo metropolitan area.

[Details and full case study here]

https://www.future-search.jp/guides/real-estate-agency-case-study

30% of Monthly Man-hours Consumed by DM Dispatch

Company D handles approximately 20 buildings at any given time and conducted sales primarily through direct mail (DM) campaigns targeting corporate general affairs managers and office managers. However, sending DMs to 100 companies per building took about 2 days, with over 30% of monthly sales man-hours spent on tasks like printing, stuffing envelopes, and mailing. Furthermore, response rates continued to decline, and they faced the challenge of not having enough time to meticulously vet targets.

A Single Message Received on Their Own Form Became the Catalyst for Change

The catalyst for change was a single sales message received on Company D's own inquiry form. Realizing, "This is what sales looks like now," they discovered FutureSearch during their information gathering. The deciding factor for adoption was that it could automatically complete everything from collecting target company lists to sending messages to each company's inquiry form simply by setting conditions such as industry, region, and employee size.

No printing, stuffing, or mailing is required, and messages arrive on the same day they are sent. Since inquiry forms are the official contact points for companies and are regularly checked by staff, the read rate is higher compared to mailed DMs, and there is no risk of them being discarded unopened. The time required to approach 100 companies was reduced from 2 days to just about 2 hours.

Targeting Only "Actively Operating Companies" with a 4-Layered Segmentation

Leveraging the reduced man-hours, Company D built a 4-layered targeting strategy tailored to property characteristics.

1. Area Strategy

The three central wards of Chuo, Minato, and Chiyoda were designated as the primary focus areas...