FUTUREWOODS Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo; CEO: Hayato Obama), provider of the sales support tool "FutureSearch," has published a case study on the adoption by Company D, a firm handling large office building rental brokerage in the Greater Tokyo area.
30% of Monthly Work Hours Consumed by Direct Mail Company D managed approximately 20 properties at any given time and relied primarily on letter direct mail (DM) to reach corporate general affairs managers and office decision-makers. However, sending DM to 100 companies per property took roughly two days, with over 30% of monthly sales hours spent on printing, stuffing envelopes, and mailing. Compounding the problem, response rates were declining, leaving no time to refine targeting. ■ A Single Message to Their Own Contact Form Sparked the Shift The turning point came when Company D received a sales message through their own website contact form. The moment prompted the realization: "This is what outreach looks like now." During subsequent research, they discovered FutureSearch. The deciding factor was its ability to automate the entire process — from compiling a target company list based on criteria such as industry, region, and employee size, to submitting messages through each company's contact form. No printing, stuffing, or mailing is required, and messages arrive the same day they are sent. Because contact forms are official company channels that staff check regularly, read-through rates are higher than postal DM, and there is no risk of messages being discarded unopened. Time spent reaching 100 companies dropped from two days to approximately two hours. ■ Four-Layer Filtering to Target Only Companies "Moving Right Now" Using the reclaimed hours, Company D built a four-layer targeting framework tailored to each property's characteristics.
① Area Strategy The three central wards — Chuo-ku, Minato-ku, and Chiyoda-ku — were designated as top-priority areas...
FACT BOX
- Source: PR Times
- Category: News