GOAT Inc. Releases Self-Diagnosis Checklist to Help Food E-commerce Businesses Identify Reasons for Sales Stagnation

Food E-commerce Businesses Relying on Intuition to Explain Poor Sales Are at Risk. Self-Diagnosis Checklist Released

GOAT Inc. has released a free "Checklist of Items to Review First During Sales Stagnation" (29 items, 100 points maximum) for food e-commerce operators. This self-diagnosis tool allows users to immediately identify priority areas for improvement based on scoring across six categories.

### What to Check Before Saying "I Need More Ads"

When e-commerce sales stall, businesses often default to either increasing advertising or lowering prices. However, these measures are often misguided if it hasn't been determined whether the real problem lies in product design, the landing page (LP), or reviews. GOAT has made the 29-point checklist they use in their support services public. Scoring against these points reveals exactly which areas are falling behind and establishes an immediate priority for what to address today.

### Key Content in the Checklist

- ① Product Design & Positioning (20 points): 5 items including USP articulation, persona development, understanding competitor weaknesses, and ensuring gross margins. - ② Product Page & LP Design (26 points): 8 items including thumbnails, hero section (FV), authority, review placement, CTA, FAQs, mobile optimization, and USP demonstration. - ③ Pricing & Product Mix (15 points) + ④ Traffic & SEO (15 points): Includes "Pine-Bamboo-Plum" pricing design, free shipping thresholds, optimal product naming, and monthly CTR/CVR monitoring. - ⑤ Reviews & CS (13 points) + ⑥ Inventory & Operations Management (12 points): Includes F2 conversion rate monitoring, CPA calculation, and inventory design.

### Message from the CEO

"When GOAT begins providing support, we start with this current status diagnosis. When they score these 29 items, almost everyone discovers low-score points they hadn't realized. Diagnose before taking action—simply changing the order changes the results achieved with the same resources. Start by scoring today." — Shun Yoshinaga, Representative Director, GOAT Inc.

### Who Should Use This Report

- Businesses where sales have stopped, but the cause cannot be identified numerically. - Businesses that have never systematically checked areas for improvement beyond advertising and pricing. - Businesses that are not seeing results despite active marketing efforts and don't know how to set priorities.

The checklist is currently available for free on the GOAT Inc. official website.