Release of Food E-Commerce Weekly Competitor Monitoring Checklist
GOAT Inc. has officially released a free spreadsheet template titled 'Food E-Commerce Competitor Monitoring Template: A Minimalist Checklist to Track Competitor Moves Weekly.' This tool is designed to help businesses build a habit of monitoring e-commerce competitors on platforms like Rakuten, Yahoo!, and Amazon across 22 key metrics on a weekly basis.
Many businesses think they are monitoring competitors but miss actual changes. By recording data points—such as price cuts, coupon distributions, or landing page image swaps—on a weekly basis, patterns start to emerge. The template is designed to automatically visualize shifts in competitive positioning when these 22 items are filled in weekly.
### Key Contents of the Material
- **1. Search Ranking & Exposure (4 items):** Includes keyword rankings and thumbnail CTR. - **2. Price & Campaigns (4 items):** Weekly comparison of price changes, coupons, and point multipliers. - **3. Product Page & LP (4 items):** Procedures for checking revision history using the Wayback Machine. - **4. Reviews & Ratings (4 items):** Weekly check of new reviews and cumulative gaps. - **5. Inventory & Delivery (3 items):** Inventory status and delivery speed changes. - **6. Ads & Traffic (3 items):** RPP ads, social media status, and internal CPA calculation.
Shun Yoshinaga, CEO of GOAT Inc., states that 'the habit of weekly checks transforms strategic measures into proactive moves.'
GOAT Inc. also provides consulting services for e-commerce operations, offering support for Rakuten and Amazon store management, ad operations, and revenue growth.
FACT BOX
- Source: PR TIMES
- Category: キャンペーン
- Organizations: Yahoo! / Amazon